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Digg It - The First Five Rules for SEO: Social Media Marketing
1. Increase your linkability. This really means making your web site less static. If you want visitors to link to your site, it nee
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ds to contain information that makes them want to link to it: white papers, thought pieces, news, or even tools that let users handle info
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rmation in ways that are useful to them. This rule is an extension of the most important principle behind regular SEO: content is king.
2
2
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
.Make tagging and bookmarking easy. You can see that we follow that principle on SEO Chat, with buttons to easily link articles to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
a variety of social sites.By including a helpful list of relevant tags for the page, and tagging your pages first on popular social bookm
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
arking sites (not just the home page, but other parts of your site as well). This rule is a mashup of word-of-mouth advertising with that
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
old marketing principle: make it easy for your customer to do what you want them to do.
3. Reward inbound links. This encourages s
3. Reward inbound links. This encourages s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ite visitors to link to you. In the case of a blog, you want to set up a permalink to each entry (to make it easy to find again). Many blo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
gs reward those who link to them by listing such links in their comments section, thus giving the linker visibility on their site. This ra
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ises both your profile and theirs in the various online social communities. This is, in effect, similar to the "customer testimonials" fro
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
m old school marketing - except it's usually about your content rather than your product. As with testimonials, though, the best ones are
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
unsolicited.
4. Help your content travel. SEOis about making changes to your site, with an implicit assumption that your content w
4. Help your content travel. SEOis about making changes to your site, with an implicit assumption that your content w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ill stay on your site. That's not true today. You can generate buzz by submitting videos to YouTube and related sites, for instance - and
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you can figure that users might want to link your content to such sites. Before you get panicky and discourage this kind of copyright infr
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ingement, consider how much traffic it might be driving back to your site. Think of it as spreading tons of business cards - only with mod
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ern technology, you can spread a lot more information than can fit on a card, and make it more entertaining to boot.
5. Encourage the
5. Encourage the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
mashup. If imitation is the sincerest form of flattery, then wanting to use your content in an original creation (within reason) is hi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
gh praise indeed. Why do you think Google isn't upset with all the mashups of Google Maps? Users are finding ways to make that content mor
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e useful to more people. If you allow users to augment your content in some way, or use it elsewhere (think of the way YouTube provides co
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
de to let visitors embed the videos into their own sites), you will get them more involved - and more interested in what you have to offer
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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