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Digg It - Facilitating Social Media Optimization (SMO): Single Button Bookmark or Subscribe to Feeds
Social Media Optimization (SMO) is the new buzzword when it comes to getting links from sites like Digg, Del.icio.us, Technorati, and Flickr. There is a lot of talk on SEO blogs and in forums about this concept. What it means, essentially, is that web publishers want visitors to bookmark their content, subscribe to their blogs, news, product and podcast feeds.
A current search at Google for "Social Media Optimization (as of this writing) has Lee Odden's TopRankBlog
A current search at Google for "Social Media Optimization (as of this writing) has Lee Odden's TopRankBlog
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
post on the SMO topic showing up number one for that search.
http://www.toprankblog.com/2006/08/new-rules-for-social-media-optimization/
Rohit Bhargava of Ogilvy Public Relations said in Rule #2 of his "Five Rules of Social Media Optimization" blog post in August, 2006
http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html
"Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the
http://www.toprankblog.com/2006/08/new-rules-for-social-media-optimization/
Rohit Bhargava of Ogilvy Public Relations said in Rule #2 of his "Five Rules of Social Media Optimization" blog post in August, 2006
http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html
"Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rocess of tagging pages easier..."
Until recently, making "the process of tagging pages easier" has been rather cumbersome and tedious for publishers. Collecting code and "chiclets" (logos) from each service first to facilitate using social bookmark service links and feeds, then posting a mish-mash of those links near web content to encourage visitors to subscribe to feeds or bookmark that content through any of dozens of popular services.
But a new service at http
Until recently, making "the process of tagging pages easier" has been rather cumbersome and tedious for publishers. Collecting code and "chiclets" (logos) from each service first to facilitate using social bookmark service links and feeds, then posting a mish-mash of those links near web content to encourage visitors to subscribe to feeds or bookmark that content through any of dozens of popular services.
But a new service at http
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
//www.AddThis.com has been launched which appears to solve the complexity for publishers and reduces the "chiclet" clutter by providing a single button for bookmarks or a single button for RSS feeds, to allow bookmarks and feeds through any of the most popular services.
What follows is a Q&A with AddThis.com co-founder Dom Vonarburg
Q) Most interviews end by asking if there is anything else you'd like to add, what specifically would you like people to know about Ad
What follows is a Q&A with AddThis.com co-founder Dom Vonarburg
Q) Most interviews end by asking if there is anything else you'd like to add, what specifically would you like people to know about Ad
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
This up front?
A) AddThis.com is a brand new service that helps web surfers collect information online with a single click, and send it to their favorite bookmarking service, feed reader, wish list service, podcast service, etc. AddThis also helps web publishers promote their content (web pages, feeds, products, podcasts, etc) online by making it easier for their visitors to collect it, save it, and distribute it to social services. AddThis was launched in September
A) AddThis.com is a brand new service that helps web surfers collect information online with a single click, and send it to their favorite bookmarking service, feed reader, wish list service, podcast service, etc. AddThis also helps web publishers promote their content (web pages, feeds, products, podcasts, etc) online by making it easier for their visitors to collect it, save it, and distribute it to social services. AddThis was launched in September
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
at the DEMO conference, the launchpad for emerging technology.
Q) Do you see AddThis as a potentially big player in the Social Media Optimization (SMO) phenomenon since you make it easier for web publishers to get their sites bookmarked, and their podcasts and blog feeds subscribed?
A) We started working on AddThis back in March 2006, even before the term SMO was first coined. The idea behind AddThis was, and still is, to completely eliminate all obstacles web pub
Q) Do you see AddThis as a potentially big player in the Social Media Optimization (SMO) phenomenon since you make it easier for web publishers to get their sites bookmarked, and their podcasts and blog feeds subscribed?
A) We started working on AddThis back in March 2006, even before the term SMO was first coined. The idea behind AddThis was, and still is, to completely eliminate all obstacles web pub
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ishers have in distributing their content to visitors and the social media services they might use. Our internal term for it was initially social SEO, but I like Social Media Optimization better.
We think AddThis will be a very important player in the SMO space, as it is the first service to provide a generic gateway for collecting and distributing many different types of content. AddThis acts as a bridge between the web publisher, the web user, and the social media
We think AddThis will be a very important player in the SMO space, as it is the first service to provide a generic gateway for collecting and distributing many different types of content. AddThis acts as a bridge between the web publisher, the web user, and the social media
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
services.
Q) You've added a new angle to the bookmarks game with the "Products" button. If it takes off, it seems like it would be great for ecommerce sites, especially with the reporting attached. I haven't seen this anywhere else. What made you bring the product angle into an AddThis Product Button?
A) “Products” was the next logical step for us after bookmarks, feeds and podcasts. People want to collect and compare the products and services they find online, an
Q) You've added a new angle to the bookmarks game with the "Products" button. If it takes off, it seems like it would be great for ecommerce sites, especially with the reporting attached. I haven't seen this anywhere else. What made you bring the product angle into an AddThis Product Button?
A) “Products” was the next logical step for us after bookmarks, feeds and podcasts. People want to collect and compare the products and services they find online, an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ecommerce websites want to facilitate this process. By adding “Product” buttons to their pages, ecommerce websites are more likely to be included in their visitors’ final purchase decisions. The button also helps spread these products to other people through social bookmarking and social shopping websites (Kaboodle.com, Wists.com, ThisNext.com, etc).
Q) You are offering AddThis as a free service. Is there any plan to move to a higher level plan to monetize it? I no
Q) You are offering AddThis as a free service. Is there any plan to move to a higher level plan to monetize it? I no
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ed your participation in the DEMO conference where companies seek venture capital and seed funding. Were you seeking funding and were you successful?
A) Yes, the service is free and will continue to be free. Starting early next year, we will also provide a premium version of the service. I don’t want to say too much at this point, but the premium service will provide many interesting features for web publishers, one of which will be more advanced statistics. Our pri
A) Yes, the service is free and will continue to be free. Starting early next year, we will also provide a premium version of the service. I don’t want to say too much at this point, but the premium service will provide many interesting features for web publishers, one of which will be more advanced statistics. Our pri
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ary goal with DEMO was to boost the launch of AddThis. We also received the attention of several investors.
Q) Providing stats was an extra step that probably increased costs and complexity for AddThis. What made you consider the reporting to publishers as an important part of a free service?
A) The statistics was a fairly simple feature to add and we thought it added a lot of value to web publishers, especially for products. For example, with the statistics, web p
Q) Providing stats was an extra step that probably increased costs and complexity for AddThis. What made you consider the reporting to publishers as an important part of a free service?
A) The statistics was a fairly simple feature to add and we thought it added a lot of value to web publishers, especially for products. For example, with the statistics, web p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ublishers can find out which products their visitors are most interested in, which ones receive less attention, etc.
Q) Is there any connection with ClickAbility.com? ("Email This" "Save This" and "Print This")
A) ClickAbility is different in that it provides its own system for saving information. AddThis does not impose any destination for the content collected.
Q) Was the AddThis.com domain already yours, or did you purchase from an existing owner? It shows in d
Q) Is there any connection with ClickAbility.com? ("Email This" "Save This" and "Print This")
A) ClickAbility is different in that it provides its own system for saving information. AddThis does not impose any destination for the content collected.
Q) Was the AddThis.com domain already yours, or did you purchase from an existing owner? It shows in d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
main records as being registered since 1998, but the WayBack Machine at Archive.org only shows a single page with nothing on it from 2002. So little history available on the domain. Has AddThis been in the works since 1998?
A) The domain was not ours; we purchased it from its previous owner in March 2006.
Q) Most bloggers providing RSS feeds to their users did their best to get each of about a dozen of those "Chiclets" allowing subscriptions through the most popula
A) The domain was not ours; we purchased it from its previous owner in March 2006.
Q) Most bloggers providing RSS feeds to their users did their best to get each of about a dozen of those "Chiclets" allowing subscriptions through the most popula
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
services posted in the margins of their blogs. Many bloggers are now relying on the FeedBurner service and moving to a single feed logo. How does the AddThis.com feed service compare to FeedBurner? Do you see FeedBurner as a competitor?
A) FeedBurner’s primary business is feed hosting and management. Feeds are only one type of content supported by AddThis, we support and will support many more types. We think our generic approach to content collection and distribut
A) FeedBurner’s primary business is feed hosting and management. Feeds are only one type of content supported by AddThis, we support and will support many more types. We think our generic approach to content collection and distribut
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
on is truly unique. So we don’t see FeedBurner as a direct competitor.
Q) Most big publishers and now thousands of smaller web site owners and bloggers are beginning to post Del.icio.us and Furl and Reddit logos and links on their pages in the hopes that site visitors will bookmark their pages in the social bookmarks services. Some are choosing to add a few links to some of the other bookmarking services, but few go beyond the top 5 social bookmarks site links. I se
Q) Most big publishers and now thousands of smaller web site owners and bloggers are beginning to post Del.icio.us and Furl and Reddit logos and links on their pages in the hopes that site visitors will bookmark their pages in the social bookmarks services. Some are choosing to add a few links to some of the other bookmarking services, but few go beyond the top 5 social bookmarks site links. I se
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
that AddThis Bookmark service offers 16 social bookmarks services. How did you decide ones which you would include? Certain popularity levels?
A) We picked the most popular bookmarking services based on popularity and visibility in the search engines. We only stopped at 16 because of time constraints, but we will add many more of them in the future. By letting AddThis maintain the list of bookmark and feed buttons, web publisher can better focus on their content.
A) We picked the most popular bookmarking services based on popularity and visibility in the search engines. We only stopped at 16 because of time constraints, but we will add many more of them in the future. By letting AddThis maintain the list of bookmark and feed buttons, web publisher can better focus on their content.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
) Do you have any plans for a tie-in with Digg? As a news popularity site, they have a different focus than the RSS feeds and Social Bookmarks services, but many site publishers are including "Digg This" links from their web pages as part of a "social media marketing" plan. Does your focus with AddThis stick to bloggers, product retailers, bookmarks, and podcasts or will you consider expanding into the news and other areas?
A) Social news is also a logical candidate
A) Social news is also a logical candidate
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
for AddThis. We will also add other types of content based on user adoption.
Q) Is there anything else you'd like to Add(to)This? ;-)
A) We think AddThis will play a big role because it makes a lot of sense for both web users and web publishers. You can think of AddThis.com as the more social sister of AddMe.com, or its Web2.0 extension. Each service helps you achieve a different kind of visibility.
As a publisher, I had been updating WebSite101 to a new template
Q) Is there anything else you'd like to Add(to)This? ;-)
A) We think AddThis will play a big role because it makes a lot of sense for both web users and web publishers. You can think of AddThis.com as the more social sister of AddMe.com, or its Web2.0 extension. Each service helps you achieve a different kind of visibility.
As a publisher, I had been updating WebSite101 to a new template
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
and had been considering including Furl, Reddit, Del.icio.us, and Digg, but came across the AddThis Demo launch story and dropped Furl and Reddit from the mix in favor of the AddThis "Bookmark" link, since AddThis supports all of the bookmarking services with one button.
I'm keeping the Del.icio.us and Digg links for now, but I think once publishers begin to realize they can simplify bookmarks and if users understand that they can use any social bookmark service thr
I'm keeping the Del.icio.us and Digg links for now, but I think once publishers begin to realize they can simplify bookmarks and if users understand that they can use any social bookmark service thr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ugh AddThis, that you'll see strong adoption of the service.
Good luck on wide adoption of AddThis by both the public and publishers Dom, I wish you the best of luck with your contribution to Social Media Optimization!
Mike, I want to thank you for this opportunity to answer these questions and describe our vision for AddThis.com; your questions were right on target!
Interview with Dom Vonarburg of AddThis.com, Copyright © October 10, 2006 by Mike Banks Valentin
Good luck on wide adoption of AddThis by both the public and publishers Dom, I wish you the best of luck with your contribution to Social Media Optimization!
Mike, I want to thank you for this opportunity to answer these questions and describe our vision for AddThis.com; your questions were right on target!
Interview with Dom Vonarburg of AddThis.com, Copyright © October 10, 2006 by Mike Banks Valentin
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/80801/diggit-Facilitating-Social-Media-Optimization-SMO-Single-Button-Bookmark-or-Subscribe-to-Feeds.html">Facilitating Social Media Optimization (SMO): Single Button Bookmark or Subscribe to Feeds</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/80801/diggit-Facilitating-Social-Media-Optimization-SMO-Single-Button-Bookmark-or-Subscribe-to-Feeds.html]Facilitating Social Media Optimization (SMO): Single Button Bookmark or Subscribe to Feeds[/url]
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