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Digg It - When Using Social Networking Sites Sell Yourself Not Your Stuff
I'm sure at some point there was a time and a place for the hard sell. I'm sure that just throwing your products and services out there right in front of everyone wo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rked for some, at some point in time. This is not the time.
With the explosion of web 2.0, and using social networking to increase your traffic and sales the tables
With the explosion of web 2.0, and using social networking to increase your traffic and sales the tables
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
have turned. Now you have to sell yourself, not your stuff.
Social networking websites were made for just that, socializing and networking. They were introduced to
Social networking websites were made for just that, socializing and networking. They were introduced to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
give people a way to connect with other like-minded people. They are great for that purpose, and marketers, if they are smart, recognize the potential for almost li
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mitless traffic. However, what savvy marketers realize is you have to go into social networking websites as a person not a business. People are there to meet and con
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nect with other people, not be sold stuff.
That's not to say you can't make sales using social networking sites, on the contrary, it is an excellent way to market j
That's not to say you can't make sales using social networking sites, on the contrary, it is an excellent way to market j
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ust about anything, and for free. The key to being successful in this endeavor is to just be yourself.
When you set up a page at anyone of the large social networks
When you set up a page at anyone of the large social networks
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
whether it's Myspace, Facebook, or Powerful Intentions, you have to be a person. Let people know who you are, and what you are about. You will naturally attract peo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ple that you have things in common with. Once you have a common bond it is easy to get into conversation, and from that conversation may come friendship or even part
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nership.
I once wanted to know a little more about a person I had seen make a post on a forum. The person's answer was intelligent and she sounded like we may have
I once wanted to know a little more about a person I had seen make a post on a forum. The person's answer was intelligent and she sounded like we may have
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
had a lot in common. I went to her homepage and the only thing I saw, for a really long homepage was Company This and Company That. I did not learn one thing about t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
he person. Even if I was looking for a company to join or a product to use, I can guarantee I wouldn't have gotten it from her. I have no idea who she is.
In this d
In this d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ay in age, you can find out anything you want about a company or a product. That is what a company website is for. What I want to know is WHO do I want to partner wi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
th in this company. That's where your social networking pages are amazing. People can find out all about who you are. Most people that go online looking to join a co
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
pany already know what company or what type of company they are looking for. What they are looking for is the right person to get involved with. If you don't tell th
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
em who you are, they won't know if you are just the person they have been looking for.
Of course you want people to know that you are in a company or you have a pro
Of course you want people to know that you are in a company or you have a pro
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
duct or service to offer, that's part of who you are. Put an ad somewhere on your page that will send them to a website where they can find out more about that aspec
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t of you. If they make the choice to click on your ad, they may find what you are doing to be a perfect match for them. Then they contact you and you've made the sal
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e, or gotten your next rep, with no work on your part.
Allow people to get to know you, then allow them to make the choice if they want more information about what
Allow people to get to know you, then allow them to make the choice if they want more information about what
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
you are doing or selling. You will find if you can allow people to make their own decisions in this manner you will have only qualified, presold leads contacting you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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