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Everybody assumes that MySpace is just a place to meet people that perhaps would have never met otherwise. Alongside, lays the assumption that this website was created by Tom And

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

erson, a friendly teenager who wanted to share his life with his friends and other pals with his same interests. But this isn’t accurate at all. Tom didn’t create MySpace neither

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the objective was this naive fairytale.

The awful truth

What MySpace really is, is a focused marketing site in the innocent costume of a social netwo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

k. Its purpose is actually developing email databases for further advertising and promotion that we all receive (and hate) in our inboxes. In other words: Spam 2.0.

Last year, H

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

itwise stated that MySpace had “surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users”, which means that millions of people had signed u

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for the site, from elementary schools kids to huge enterprise owners. But it also means multi-millionaire profits for a hidden group of corporation behind this phenomenon.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The executives behind this fairy tale

Despite the lie we’ve all heard about the origin of MySpace, there are other many people and companies involved in it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

creation. Tom Anderson is nothing but a distraction. The executives implicated also have an important history of mass marketing and bonds to investment scandals.

Three persons

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are specifically essential to MySpace creation: Chris DeWolfe, Brad Greenspan and Tom Anderson himself. DeWolfe was VP of Sales and Marketing at Xdrive Technologies, Inc. a compa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y that blossomed during the dot-com bubble and faded away with the burst of it. He was laid off along with Anderson, and together they founded new email marketing firm called Res

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ponseBase.

On September 9 2002, eUniverse (whose chairman was Greenspan) purchased ResponseBase. And that’s how they met.

Another finance partnership was drawn into this acqui

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sition: TTMM, LP, formed by Andrew and Tiffany Wiederhorn. Andrew knew DeWolfe from high school and had been business associate in late 90s. By the end of 2002, DeWolfe became pa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t of his friend’s new enterprise, Fog Cutter Capital Group; and also by that time, Andrew Wiederhorn was being investigated due to felony charges. Two years later, he had to serv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e 13 months of prison but, surprisingly, the company kept paying him his annual salary of $350.000.

A little bit of MySpace history

Somehow, DeWolfe r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ceived an invitation to join Friendster. He re-sent it to Greenspan, Anderson and other eUniverse employees. Once they recognized the potential of such a social network, they cre

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ated their own version of it within 10 days, and baptized it as MySpace.

After a short discussion, they decided not to sell the accounts but to keep them free, stating that prof

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ts would come through advertising (Greenspan’s idea). Despite so, Greenspan was obliged to leave the company, and with the amazing growth of popularity of the site, DeWolfe came

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

up with the thought of creating a false PR story, having Tom as a leading character. He believed this tale would be more adequate for the kind of people joining in. Finally, Rupe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t Murdoch’s News Corporation bought MySpace, and a few months afterwards DeWolfe abandoned Fog Cutter Capital Group.

Leaving mischief and frauds aside, MySpace revolutioned soci

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

al interaction, where everybody can promote themselves the way they want, by only paying the price of watching unsolicited advertisements. Only fate will say where that will lead

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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