Tags |
|
|
Digg It - Brand Aid: How to Sell Yourself
When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.” “That’s too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.”
It is so true. You
It is so true. You
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
are always selling. You sell your products, your services, your ideas and most importantly, you sell yourself. No matter what you do for a living, you are a salesperson.
So what will help you succeed in this world of “sales”? Let’s take a look at how branding can help you sell yourself more successfully.
What is a brand? It is simply the emot
So what will help you succeed in this world of “sales”? Let’s take a look at how branding can help you sell yourself more successfully.
What is a brand? It is simply the emot
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ional reaction and attachment that a customer has to their total experience with a company, product or service. Judgments about brand are created in the hearts and minds of customers.
Corporations understand the importance of branding. In this very competitive marketplace, it is more critical than ever that they differentiate themselves from t
Corporations understand the importance of branding. In this very competitive marketplace, it is more critical than ever that they differentiate themselves from t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
eir competition. Success depends on being visible; standing out and rising above the crowd. Managing their brand allows companies to grab attention and gain a hold on the hearts and minds of their customers.
But, you may be thinking, how can you maximize your brand as an individual? How can you harness the power of brand, to help you stand out
But, you may be thinking, how can you maximize your brand as an individual? How can you harness the power of brand, to help you stand out
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
from the crowd—to demonstrate the value you add? A personal brand provides you the same benefits as a corporate brand. Your brand is what you represent; what you stand for in the hearts and minds of others. It is not posing, pretending or posturing. It is about who you are every day consistently, and who you are working to become.
As you atte
As you atte
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
pt to manage your personal brand, remember that we all make split second decisions about the world and the people with whom we come in contact. While you are taking in data and forming opinions about the people around you, they are doing the same. The way you dress, what your business card says, your tone of voice, your body language, your work
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ethic and the words you use, form mini impressions in the hearts and minds of others. These impressions are brand touchpoints, and collectively they form your brand image. You need to remain aware of and responsive to how your everyday actions create the impressions others have of you, so you can constantly shape your brand to maximize your va
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ue.
Regardless of where you are in the development of your image, there are five areas that you need to focus on:
1. How you look
Whether you like it or not, you are judged on your appearance. The moment you walk into a room, people’s mental checklists come into play. Are you well dressed? Check. Is your hairstyle both flattering and conte
Regardless of where you are in the development of your image, there are five areas that you need to focus on:
1. How you look
Whether you like it or not, you are judged on your appearance. The moment you walk into a room, people’s mental checklists come into play. Are you well dressed? Check. Is your hairstyle both flattering and conte
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
mporary? Check. Do you look well groomed? Check. Do you look successful? Check.
Many free spirits have said, “I’m not concerned with shallow things like clothes. My clothes express my personality.” Yes, they do. But think about what message you’re sending about yourself. Is your message, “I don’t care what you think.”? The key isn’t having
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he most extravagant wardrobe, it’s taking the time to look appropriate for the setting and situation.
You want to be judged on merit; but if you don’t make a positive physical impression, you may never get a chance to impress others with your knowledge and skill.
2. How you communicate
No matter how wonderful your physical impression, you h
2. How you communicate
No matter how wonderful your physical impression, you h
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ave to support it with good communication skills. Have you ever watched a presentation given by someone who is slump-shouldered, can’t look you in the eye and bores you to tears with their lack-luster voice? Don’t let that be you.
Your body language needs to say that you are confident and relaxed. Good posture and appropriate gestures say that
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
you are sure of what you’re saying and enthusiastic about your topic. Comfortable eye-contact says that you believe what you’re saying. Varying your vocal tone, pitch and pace says you are motivated to keep the person you’re talking to interested and that you are worth listening to.
Your vocal skills are even more important when communicati
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
g on the phone because the person on the other end doesn’t have the benefit of visual input.
3. What you do
You can promise people the world; but, if you don’t follow through, your promises are meaningless. For example, you can assure someone that you make it a practice to always be on time; but when show up late you are sending quite another
3. What you do
You can promise people the world; but, if you don’t follow through, your promises are meaningless. For example, you can assure someone that you make it a practice to always be on time; but when show up late you are sending quite another
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
message. Your actions don’t match your words. Though people may not notice when you are punctual, every time you are late you leave a negative impression. The message received is that you made the person you are meeting a low priority, whereas showing up on time or a little early indicates that you consider that person and the time you will be
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
spending with him very important.
This attitude goes beyond punctuality. You need to be seen as someone others can count on in a pinch. Ask yourself these questions:
• Can you be depended on to follow through no matter what?
• Are you the go-to person who consistently gives more than is asked for?
• Are you able to multi-task
This attitude goes beyond punctuality. You need to be seen as someone others can count on in a pinch. Ask yourself these questions:
• Can you be depended on to follow through no matter what?
• Are you the go-to person who consistently gives more than is asked for?
• Are you able to multi-task
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
with grace?
• Is your word your bond?
Answer Yes to these questions, and you will deserve the confidence you’re seeking.
4. What you know
You probably don’t like to appear to be bragging about your accomplishments. No one likes the guy who flaunts his fancy degrees and financial successes. However, that’s a far cry from sharing
• Is your word your bond?
Answer Yes to these questions, and you will deserve the confidence you’re seeking.
4. What you know
You probably don’t like to appear to be bragging about your accomplishments. No one likes the guy who flaunts his fancy degrees and financial successes. However, that’s a far cry from sharing
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
he very things that qualify you as an expert on something. If you’re asking people to believe that you know what you’re doing and/or to take your advice, you need to tell them tell them why their confidence in you is justified. What makes you qualified will vary with what you’re trying to do, sell or teach. Perhaps it will be years of experienc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e, a long and/or varied job history, an advanced education or a depth of research. The key is in giving your listener the information needed to make an informed decision.
5. How you reach out
Letter writing is an art. You need to make your communication compelling and effective. People will also want to do business with you based on what they
5. How you reach out
Letter writing is an art. You need to make your communication compelling and effective. People will also want to do business with you based on what they
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
see on paper.
Although e-mails are intended to be less formal methods of communication than written letters, you still have to be aware of proper e-mail etiquette which includes correct grammar, spelling and punctuation. Mistakes in these areas make you look unprofessional or uneducated.
Something as small as your business card can have a big
Although e-mails are intended to be less formal methods of communication than written letters, you still have to be aware of proper e-mail etiquette which includes correct grammar, spelling and punctuation. Mistakes in these areas make you look unprofessional or uneducated.
Something as small as your business card can have a big
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
impact how you are viewed. When you hand someone a tattered card that has writing on the back, you are leaving an impression that you are not prepared to do business.
Remember everyday you have the ability to either support your current brand or enhance its power by supporting these five brand touchpoints. Create a powerful image that sells
Remember everyday you have the ability to either support your current brand or enhance its power by supporting these five brand touchpoints. Create a powerful image that sells
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/8082/diggit-Brand-Aid-How-to-Sell-Yourself.html">Brand Aid: How to Sell Yourself</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/8082/diggit-Brand-Aid-How-to-Sell-Yourself.html]Brand Aid: How to Sell Yourself[/url]
Related Articles:
Best Buy - Free Conference Calling Services
Overcome Traditions That Delay Improvements
Is Your Company the Real McCoy?
Bookmark it:
|