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With the increase in the internet usage in the last few years, many new web

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

phenomenons have evolved. Social networking websites is one such phenomenon.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

These websites are basically meant for social networking. A social network

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

consists of nodes. These nodes are responsible for connecting people with ea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ch other. In the case of online social networking the network develops with

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the websites acting as nodes. The nodes may be many different websites. The

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

result is that people meet each other in the online world through these node

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s and come to know each other. It is very much like real life social network

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing. The social networking websites provide the same function as a coffee ho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

use or a lounge of a club where people meet each other. Recently such websit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s have experienced huge web traffic which shows their popularity. MySpace an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d You tube are two such web sites. These websites are social networking webs

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ites and people visit these websites to relax and enjoy their time while mee

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ting with other people. Most of these websites experience a very regular flo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w of web traffic and as a result these websites can be a very good source of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

advertising your website.

The marketing of your website through social net

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

working websites can be very effective in more than one ways. If your websit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e is advertised at the proper places on a well visited social networking web

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

site, it will be possible for you to get more traffic. Thus in the present e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ra many internet marketers use social networking websites to their advantage

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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