Digg It - Internet and Businesses Online

There are many ways to create a presence for your brand. Two interesting ones in Second Life:

Vodafone’s “Water Cooler”. Rather than push Vodafone’s business or products, this setting engages residents to interact witheach other and the puzzles and activities provided by the “water cooler” -to s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

imulate the engaged conversations that happen in RL around the ‘water cooler.’

Location & SLURL: Vodafone 4, 213, 167:
http://slurl.com/secondlife/Vodafone/4/213/167/?title=Vodafone

Pontiac created a special place for car buffs that encourages them to display their creativity by offering ac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cessories, customizationand services for cars. If you ever wanted to open a chop shop or do custom pin-striping, now you can!

Location & SLURL: Pontiac 128, 127, 20:
http://slurl.com/secondlife/Pontiac/128/127/20/?title=Pontiac

Neither of these companies are selling product in or through Se

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ond Life. They’re trying to connect with residents and build a community and interaction around their brand attributes.

Another use of Second Life is to provide exhibits and to share information.

The Alzheimer Society of Ontario provides an exhibit with information about Alzheimer’s. The exhibi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ts are interactive -clicking on a photo brings up information about that aspect of Alzheimer’s and points people to related resources.

The Centers for Disease Control (CDC) also has a presence in Second Life and is using it to raise community awareness of health issues and to expand their vehicl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s for communicating. They’ve created a Health Fair as a first step in using SL as a communication channel.

Reuters has a news bureau in Second Life with a full-time reporter. Articles from Second Life are carried by Reuters just like those from other locations. In addition, Reuters provides seve

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ral news services in Second Life - an RSS feed from Real-world news that appears as a ticker on your Second Life screen, as well as other information and video available in their Second Life headquarters.

Location & SLURL: Alzheimer Society of Ontario - Info Island II 39, 61, 26:
http://slur

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l.com/secondlife/Info%20Island%20II/39/61/26/?title=Alzheimer%20Society

Location & SLURL: Reuters: Reuters 125, 104, 25:
http://slurl.com/secondlife/Reuters/125/104/25/?title=Reuters

Let’s be clear up front. You won’t get rich selling your product in Second Life-- yet. Especially if it’s so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ething that isn’t really necessary in Second Life - like food! Second Life today is not large enough, or the audience mature enough to create a large enough audience for any particular brand or product; and in SL, everything is pretty inexpensive compared to the real world - $100 shoes aren’t unh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eard of in RL, but that’s a pretty pricy pair in L$!

Residents have been successful - some of them - by a combination of starting small, building word-of-mouth, finding high-traffic areas, and promoting and advertising their products. Few outside businesses have committed to the effort and time

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

equired to create that kind of visibility for themselves in Second Life.

Location & SLURL: Nite’N’Day Clothes, Couture Isle 142, 125, 48:
http://slurl.com/secondlife/Couture%20Isle/142/125/48/?title=Couture%20Isle

Buying real-world goods from SL is an interesting opportunity. The scripting

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

language built into Second Life enables you to interactwith web pages. Shopping in Second Life has aspects of both real world and web - you can interact socially, like in the real world, but you have the reach and choice of the web.

Dell has created a factory where you can configure an SL Dell c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

omputer you can have - and, at the click of a button, that information is sent to the Dell configuration web page, so with a few clicks you can buy the computer you just configured in RL fromDell’s website.

Location & SLURL: Dell Island 152, 95, 25:
http://slurl.com/secondlife/Dell%20Island/

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

52/95/25/?title=Dell

(note you have to fly to the Factory, which is behind and to the left of the main Dell center on a separate space; they’ve prohibited teleporting there.)

Several businesses in SL have used the Amazon Web Services to enable you to search Amazon from within SL, select an item

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, add it to your shopping cart, and check out. When you do, the Amazon checkout webpage opens and you can complete your purchase. (Besides Life2Life, there’s Second411 and Jnana; all have a different way of interacting with Amazon Web Services, butthe net result is the same.)

Location & SLURL: L

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fe2Life, Blackje (31, 194, 103):
http://slurl.com/secondlife/Baekje/31/194/103/?title=Life2Life

American Apparel links the posters over the clothes racks in their Second Life store to their real-world web site to purchase the item.

American Apparel was the first major company to use presenc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e in Second Life to generate real-world PR to enhance their brand and visibility. Many others followed, including Duran Duran and Reuters. Over time, this strategy has diminished in effectiveness, and enough “first (insert your market here)” have been announced that it’s hard to have a genuine fi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rst anymore, and the press has lost some interest in Second Life launch stories. However, PR can still be an effective component of your overall presence in Second Life.

American Apparel also provides links from store posters to their real-world website to purchase clothing, and also sells SL ve

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sions of some of their clothing.

Location & SLURL: American Apparel - Lerappa151, 63, 26:
http://slurl.com/secondlife/Lerappa/151/63/26/?title=American%20Apparel

Duran Duran made a huge splash in summer 2006 with their announcement of a Second Life presence, that got them more press coverag

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e than they’d had in the prior year. At this time, they no longer have a presence or location in Second Life.

Presence in Second Life still has some value as part of a broad PR strategy, either as part of a broader customer outreach story, or as an opportunity to provide a unique set of services

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/80875/diggit-Branding-and-PR-in-Second-Life.html">Branding and PR in Second Life</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/80875/diggit-Branding-and-PR-in-Second-Life.html]Branding and PR in Second Life[/url]

Middle managers are under pressure from upper management to produce financial gains at the same time they are being squeezed by lower level employees who are looking for more input and growth. That middle managers face the same worries and misgivings as regular employees and frontline supervisors and managers shouldn't be a shock . . . except . . . I have a feeling that these are the people who can actually do something about the general work environment.

Competition and information are in reality your biggest hurdles to contend with in your business and at the same time your greatest asset.

The number of extremely useful business opportunity tools that are available online for free is amazing and the sad thing is that many are hardly put to use by many including this particularly powerful one that has made me a lot of money already.

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Digg It - Branding and PR in Second Life

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