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When you are just starting out trying to drive traffic to your website, it is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

important not to become too involved in too many traffic generation programs.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nstead, it is better to focus your efforts on a few advertising strategies unt

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

il you are producing a profit.

To do this, we need a strategic plan. If you a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e just starting out, perhaps you don’t want to spend too much money on adverti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sing and want to concentrate your efforts on free advertising. Here is a plan

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou can follow:

Step 1) Write articles

Articles are great traffic gene

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rators simply because of their viral capabilities. A single article can be pub

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ished in many places because ezine publishers look to article directories for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fresh content. Try to write a few articles every week.

Step 2) Use forums

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o market your business

By this, I do not mean spamming the forums. Rather

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

post some useful content, and have your website link in the forum signature.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Whenever you make a new post, your forum signature goes with it. This means ev

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n more exposure for your website.

Step 3) Swap links with other webmasters

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Contact other webmasters in your niche and ask them if they would like t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

exchange links. By having your links on each others’ site, you are essentiall

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y leveraging on each others’ traffic. It’s a win-win situation.

Traffic gener

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tion doesn't have to be complicated as long you follow a proven plan. Many mar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

keters have used the above strategy to drive traffic to their site without com

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng a dime out of their pocket. So what are you waiting for? Start acting today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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