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You might already be buying traffic or leads from a well known source in your niche market, and wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ether you are a newbie or a veteran internet marketer, you have asked yourself again -

"S

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ould I buy more web site traffic?

You already know you must have enough online visitors

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o your site, and they must be willing to buy what you offer before you can create profits online.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

More Web Site Traffic is better, right? Not necessarily!

You think, if you could

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

just buy more web site traffic , you would make more money, but it just never seems to work out th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t way… the more web site traffic you buy the more your advertising costs seem to be usually.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng>Here is one way to increase your profits when you can't increase web site traffic for whatever

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eason?

Increase your conversion rate by targeting the best quality leads at the lowest c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

st.

Can you figure out how to get 60 sales from 2000 visitors instead of 3000 th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t you broke even at with a PPC campaign

That is only a 1% change in the conversion rate:

60 sale

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

/2% conversion = 3000 visitors

60 sales/3% conversion = 2000 visitors

Assuming each sale was wor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h $20, that’s $1200/3000 = $0.40 cost per visitor

So 2000 visitors x .40 = $800 or a profit of $4

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

0 instead of $0 - breaking even

1% improvement in conversion rate results in an exponenti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l increase in profits of $400 in this case.

The point is most internet marketers usually

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

focus on increasing web site traffic rather than improving the results they are getting from the t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

affic they are already have.

Also if you will add a personally referred traffic source such as ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

icle marketing to your campaigns you would reduce the cost of acquiring your visitors, by generati

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g your own high quality visitors which convert better, increasing the rate you can create profits

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nline

Profits are measured in sales results, not by increase in web site traffic!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Traffic Building - Do You Buy Web Site Traffic to Create Profits On-Line

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