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This article is in two parts. Part one explains the four simple steps I used. Part two which can be found at my website (link at the bottom of this article)

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

shows the actual video I created and the results I achieved, including my conclusion about this marketing method.

I recently read a book about generating traf

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fic using video sharing networks like you tube, google video etc.

I am always keen to try new systems especially if they are the set and forget format. Set a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd forget marketing are ways of driving traffic where you set it up once and it continues to generate visitors without any further effort from yourself.

Today

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I am going to show you exactly what I done, how I did it and the results it produced.

Step One

Firstly I picked a program I believe in. The program is call

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed Brain Bullet and it is a subliminal learning system software. Subliminal learning uses very quick flashes of images and text. These are shown so fast that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your conscious mind cannot really make them out.

Your subconscious mind on the other hand does take the image/text in and this can help modify behaviour.

Th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is technology was first used in the movie industry but was outlawed as it can be used in a negative way or for commercial gain. The software I am promoting gi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ves the user full control over the information they use, so is perfectly safe.

For instance you can use this technology to get fitter, thinner, smarter etc.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Personally I used it to stop smoking and to get over a fear of public speaking.

Anyway I am not here to sell you on the program. Suffice to say that I believ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e it works, it is a fair price, converts reasonably and they pay a good commission and pay it on time.

Step Two

Next I got my hands on some royalty free musi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

c. You will find that a lot of the videos on these networks have regular popular music in them. People play copyright music then lip-sync to it, or they crea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

te their own videos to popular songs.

Whilst this may appear harmless, it is, in fact a step on the wrong side of the legal line. Some video sharing networks

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

are getting sued all the time by copyright holders who are protesting about their work being shown for free on these sites.

You also have to confirm that you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

are not uploading anything which is not your copyright when you FTP your video.

In a commercial venture such as mine it is easier to simply get some royalty

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

free music and images (therefore you stay on the right side of the law). I bought a load of royalty free music for pennies of ebay, and a royalty free photo C

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

D from my local computer store.

Step Three

I used two software programs, Powerpoint and Camtasia to create the actual video.

I created a slide show with an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

upbeat music track behind it in Powerpoint then recorded it with Camtasia.

Step Four

I uploaded my creation to two popular video sharing sites.

That’s it.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

That’s all I done. The question is... did it work and if so how successful was it and would I do it again?

Well I measured the results over a one month perio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d.

If you want to see the video and want to hear the results I got, then you need to catch the second half of this article (Part Two) at the following address

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Ask your accounts department to list all the assets of the company and examine their evaluation. Ask your research team to estimate the monthly financial requirements in comparison to the competition. Instruct supervisors to get the requisite production ready. Instruct the direct marketing team to create ample demand. What about human resources?

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If you are finding out more of your time is spent answering emails, how are you supposed to run your business? The answer is simple: use autoresponders.

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