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Everyone just loves to win. We would gladly give up our names, telephone numbers, and ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ybe even email addresses just to get a chance to win something. Contests and challenges

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re a great way to build contacts or an email list for your business. It is also an excel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lent way to build excitement about your product or service. This chapter will discuss a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ew ideas about how a contest or challenge could be a great promotional tool for your bus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ness.

There is not going to be much of a problem about asking for an email address or p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hone number when running a contest because people want to be contacted. If they are cont

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cted, it means they win! Those who don’t want to give out their information simply won’t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

enter your contest. The same applies for a challenge as well. This makes holding a conte

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

st or a challenge a perfect way to build your list, but it does not stop there.

Anyone

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ho enters a contest or challenge will usually want to see who their competitors are. Hen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e it is a good idea to provide some sort of rating and ranking of participants. This wil

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l mean enticing people to visit your site to check out the competition. People are likel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to tell their friends about the contest, either to check out their own entry or to get

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

heir friends to enter too.

In order to have a better conversion rate, that is if you wa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt all that your traffic to translate into increased sales of your product or service, y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u want it to be as targeted as possible. Promote your contest or challenge at a site rel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ted specifically to your niche or market. If the contest requires a little talent or exp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ertise in your subject in order to win, then your traffic will be even more targeted. Ev

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n if you only have a few entries, there could be many others who want to see the entries

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All sales professionals would like to achieve a high performance in sales. The rewards from attaining a high performance in sales are tremendous and can be very fulfilling. To reach such high levels of performance requires commitment, motivation and a strong desire to win.

Those who have created a successful business know it does not happen without planning, hard work, and a little luck. Yet most have no plans for leaving their business, ever. Entrepreneurs are optimists, but all of us will stop work one day. The truth is that most business relationships do not have a happy ending. The question is: Will it happen as I want or will it just happen?

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