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In this knowledge based economy, everyone is thirsty for information. The easiest way to look for informat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion is by searching the internet. In fact, searching for information on the internet has become so common

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that the name "Google" has become a verb. the common phrase now is "when you want to learn about a topic y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u simply "google" it". Also, people have a fairly open mind about where their information comes from; they

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are going to be interested in reading articles, blog entries and reports from just about any source, and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou can be the source they look to.

When someone wants to buy a product, they are not likely to go surfing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the web. They are going to visit Amazon, eBay or one of the other well established online retailers. Unle

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s you have deep pockets for relentless advertising, you’re not likely to pull too much business from those

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

firmly established sites. So how do you get people to buy from you? Should you succumb to the big online

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

etailers and be rolled over by them? Of course not, and this chapter will show you one way to overcome com

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

petition from the big boys of the net.

Given that people are hungry for information, they are willing to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

get it from all sort of sites and sources. Give the people articles, give them blog entries and give them

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ews. Tell them everything you know and then look up something more to tell them. Remember what was said, t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

his is the “information age” and not the “product age”. Give the people all that information, and while yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at it give them information about how much they need your product. The key is not to try to “selling” any

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

thing, but just let people know you have something to meet their needs. If are oblivious that they have th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t particular need, then give them all the information to let them understand their need.

Search engines l

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ove interesting and fresh content to bits, and so do your visitors! Fresh and interesting content will kee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your visitors coming back to your website at their own will and you’ll naturally get higher results at se

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

arch engines. Remember, “Content is king” and it will your best friend when it comes to traffic generation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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People respond to certain qualities in others, and to positive statements. When you need to evoke a favorable response from anyone - family, colleague, business transaction or acquaintance these tips will set the stage for each step of the process.

It’s no secret that it’s possible to earn a few extra dollars a month from taking paid surveys. And it is possible to regularly get paid surveys worth a few dollars. But the question that nobody seems to be answering is this: How much of your time does it really take to fill out a paid survey?

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