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1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n even put a date counter on the page to show when it was last updated.

2. Offer additional value on you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r website. For affiliates and partners you can place links to their sites and products and ask them to do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the same for you. You can also advertise their books or videos, if these products relate to your industry

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discoun

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newslet

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your webs

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ite link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Brand your website so that visitors always know they are on your site. Use consistent colors, logos and s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

logans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

defines your philosophy and principles in dealing with your customers. Also post your privacy policy as

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ell so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

most of the doubts and clarifications about your product or your company that are likely to be asked. Th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

age on your website has appropriate titles and keywords so that your customer can find their way back to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsoli

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their reques

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and take them off the mailing list. They may still come back if they like your products. But they will c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ertainly not come back if you continue to flood their email box with mails they no longer wish to receive

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In this brief article, I will show you a different side of marketing. A side that is remarkably similar to investing. Proof of how they are linked together is shown by looking at the fundamentals that Warren Buffett examines when investing in a business.

OK, so you’ve decided to begin using letters to editors to promote your work. So how do you begin? This article is going to deal with the practice, nuts-and-bolts aspects of this writing.

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