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Though the Internet is well known for making people rich quite fast the real proc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess that leads to riches is not so well known. What is truly surprising is that t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

here is nothing complicated about anything. Anyone who knows how to generate webs

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ite traffic can increase sales and profits.

There are several forms of free adve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rtising on the Internet and one of them is posting in forums, newsgroups, and oth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er online communities that are specifically meant for advertising. Besides common

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

resources such as Yahoo! Groups there are hundreds of other community websites t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat allow advertising for free. An advertisement lasts for an average of around 2

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

weeks before it is pushed too far back by newer ones. By carefully selecting whe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re you post your advertisement you could expose your business to millions of pros

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ects for zero cost.

Here are some more places where you can advertise though not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

all of them are free. Email websites like Yahoo, Google, etc. make good advert

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ising because millions of people check their emails every day. You can get massiv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e exposure by advertising here. As mentioned earlier online communities are also

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

good but you must also include social networking websites like MySpace, Classmate

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s, and others where people come together.

Some commercial websites like eBay, Am

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

azon.com, etc. also attract a huge number of visitors daily and advertising here

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can certainly boost your sales and profits.

Finally there are ezines, the electr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onic equivalent of magazines. These publications have thousands of subscribers an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d by choosing the right ezine a single advertisement can generate a lot of traffi

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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