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Many people will tell you that any traffic is good traffic. Now,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that is a very interesting concept. So if someone who is intere

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted in cars is redirected to a site about pig feeding, you mean t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tell me that is GOOD TRAFFIC? Oh please, the only people who t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ell you any traffic is good traffic are those who are trying to s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ll you something.

The truth is: The Only GOOD Traffic is TARGETE

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Traffic - and I will tell you why.

Let me ask you this question

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

: Is it better to get 1000 random visitors to your site per day o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

10 buying visitors to your site per day?

Think about it, if you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are selling a product for $27.00 and a bunch of people who most l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

kely have no interest in what you are selling visit your site in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one day, how much do you think you would make for that one day?..

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Well what’s 27 x 0? (Or 27 x 1 if you are lucky)

Now how much do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you think you would make if you got 10 targeted customers to you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

site in one day? 27 x 10 = 270. $270.00 a day is not bad, in fact

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it is fantastic. You can quit your existing JOB with that kind

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f money. How much do you think $270 a day would mean for your mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nthly income? 270 x 30 = $8100....8100 x 365 = I think you get th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

picture of how important targeted traffic is for your website.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hope this clears up any misunderstandings about traffic building

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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