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In business, we talk about using other people's money. Yes, in that case, money really refe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs to capital which may come in other forms other than cash. extending that same concept on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

line, you can take advantage of the internet's major currency: High quality traffic.

So ho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

do you do that?

1) You can pay cash for it. This will be in the form of adverts or paid l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

istings or newsletter endorsements or affiliate programs or just about anything that allows

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you to exchange value: Money for website traffic.

2) You can tap into it. Yes, you will al

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

so have to give value if you intend to get it ethically and legally. There's simply no way

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou are going to use someone else's traffic without giving some value.

There are many ways

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to tap into other people's traffic. Here are a few...

a) Make useful comments in their blo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s and sites with a link back to your site.

b) Contribute meaningfully in high traffic foru

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ms and leave your sig file underneath.

c) Submit your high value articles in article sites

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.

d) Write great unique content for a high traffic site or a related ezine that has a huge

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

subscriber base.

3) You can induce it. If you want to make people give you part of their t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

raffic without your having to ask or pay for it, you have to make yourself worth associatin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

with. Believe it or not, people will give a lot to be in the company of a person of worth.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

And online, you can distinguish yourself by overdelivering on the content you have on you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pages. Once you do this, good things will begin to happen: They will link to you on their

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pages, talk about you in their newsletters, publish your URL in their ebooks and much more

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

What do they get in return?

The prestige of belonging to those who make the internet wort

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hy of our visit. These are just a few ways you can build from and on other people's traffic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/82089/diggit-Building-On-Other-Peoples-Traffic.html">Building On Other People's Traffic</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/82089/diggit-Building-On-Other-Peoples-Traffic.html]Building On Other People's Traffic[/url]

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