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  • Digg It - Case Study: How A Headline Made The Difference Between 100 And 5000 Visits

    Want to attract thousands of visitors? If you are a blogger or webmaster struggling to succeed on the social sites, this post is a must read.

    For the fir
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    st few months of writing I hadn’t been able to get much traffic from any of the social sites (Digg, Reddit, StumbleUp, etc.). I’d been frequently submitti
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ng to all of them but nothing stuck. I wasn’t sure why. I knew my content was good, but for some reason people weren’t going for it. I finally made a brea
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    k through, and I’ll tell you exactly how it happened.

    The Stats - On Friday, January 26, I wrote a post titled “The Two Types of Cognition”. I p
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    osted it to Reddit, StumbleUpon, and Del.icio.us and attracted a grand total of 100 visitors in the next two days.

    The average time spend on the post (6:
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    11) was great, so I knew the people who read it liked it. The problem was people weren’t seeing it.

    On Saturday, my friend Greg came by and told me he li
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ked the post and that I should try to promote it. This planted the seed of curiosity. On Sunday I decided to make an effort to promote the article.

    I rea
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ized that my original headline wasn't effective. I’m new to copywriting, so I normally want to use headlines as labels. ‘The Two Types of Cognition’ is a
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    perfect description of the post and it includes the main keyword, but it doesn’t give the reader any incentive.

    My breakthrough was galvanized by the dis
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    tp://www.copyblogger.com/">Brian Clark. If you want traffic READ THIS POST.

    After reading Brian’s article and some of the other links from Steve’s po
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    st I resolved to concoct a new headline and resubmit to the social sites.

    I came up with "Learn to Understand Your Own Intelligence." A bit more provoca
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ive isn’t it? I submitted to all the same sites, made it up to the second page of Reddit and got a few del.icio.us tags and stumbles. Reddit brought in so
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    me good traffic, but it really took off with StumbleUpon.

    As of this moment that article has attracted 4,930 unique views. Not bad for a site that normal
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ly averages a couple hundred visitors a day. As a bonus, people started stumbling one of my other pages, leading to even more traffic.

    I didn’t write thi
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    s article to brag. Many other people attract many more visitors over the social sites everyday. I wanted to point out that content is not always the bigge
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    st issue. The EXACT SAME ARTICLE had drastically different results all because of a headline. And it isn’t even that tough. Read the posts I linked to ear
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    lier, take the lessons to heart, and start putting a lot more effort into your headlines and opening paragraphs.

    Don’t let your great content go to waste


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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