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Don’t you wish you had the advertising dollars spent on just one 30 second Super Bowl commercial? Just think what that could do for your business? Well, since most of us are trying to run a business on a budg

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

et, that Super Bowl campaign might just have to be put on the back burner for now.

Below are some creative ways I have found to build traffic and perhaps you will to!

Let’s get started…

1) Yahoo Gro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ups – Sure you’ve heard this before and maybe you’ve wondered does it really work? I am here to tell you it does. It will require time and commitment on your part along with some creative ad copy. The key

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is to join groups that fit whatever it is you are trying to market. Then use these groups to network and connect with possible prospects or customers. Let your signature line be your advertisement while you j

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

oin in the conversations. In addition, join groups which offer advertising days to share your products, services and opportunities. Be sure you follow the group’s advertising guidelines; otherwise you could be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

banned from further participation.

Yahoo Groups has a nice feature where you can setup a list. Create a list for the day(s) advertising is allowed in the groups. Example: Monday Ads, Tuesday Ads, Thursday Ad

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s, Daily Ads, and etc. Then add the email address, for the group, to the appropriate advertising list. For example: DirectSalesWomen@yahoogroups.com allows advertising on Mondays and Thursdays. You would add

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the group’s email to your Monday and Thursday Ad List. This way you can send one email which is then copied and sent to all the Yahoo Groups in that list. Remember, you would first have to join and be a membe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r of the group before your post would be accepted.

There are also MSN, AOL and Google groups; however, I have found the most success within the Yahoo Groups.

Important Note: Use a separate email accoun

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t when marketing online, such as a Yahoo or Gmail. Unfortunately, it won’t take long before your marketing email accounts are filled with spam.

2) Message Boards – Forums can be quite good for business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and well worth your time. They will be, however, the most time consuming. Join each board and create a signature profile. Then join the discussions, as well as, starting a few of your own. Many boards have f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

orums specifically for promotion so you will want to post in that section often. Repetition and frequency is the key. Set aside time weekly to post to message boards and join the conversations.

Also, I sugges

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t you create a spreadsheet to list your favorite boards along with your username and password for each. It’s an easy way to keep track of where you have been, plus your login details.

3) Social Networking
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
b> – Social networking sites are definitely hot right now. A few well-known social communities are MySpace.com, Squidoo.com, and LinkedIn.com. Of course there are many other ones that are growing in popularity
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
and numbers. The key is to join an online community, setup your page and start networking. Time is the key here again. Allot time each week to invite others to visit your page, join your lens, start a group
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and etc. Social networking can and does pay off. Stick with it and make it work for you.

4) Blogs – Blogs are still a popular way to get you out there and noticed. You can create a free blog at www.Bl
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ogger.com or www.Wordpress.com. Your blog can be about anything that interests you. Usually, people share a commentary or news on a particular subject. In addition, you can add images and links of interest.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Another popular feature is to provide readers with the ability to leave comments on a related topic.

Ping your blog using www.Pingoat.com. Basicially, Pingoat is a free service that pings (notifies) a number
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of services that publish and track weblogs. It’s a great way to get your blog spidered sooner.

Well, my hope is this article has given you some direction on how to get started driving traffic to your website.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
Of course, there are many more options and creative ways to increase your website’s visibility and popularity. As with anything, you have to start somewhere and I wish you much success with these free methods.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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