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That’s like almost every webmaster’s dream isn’t it? You get more

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

traffic, you earn more money, and it’s as simple as that. I’m going to show 3 easier as pea met

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hods to start getting them right away

Forum Marketing

I could go on and write an entire

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

article on it (I’ve actually!) and how it brings fresh, young and blooded traffic to your site.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

But I’ll keep it short.

Traffic from forums are highly interested traffic who’ve proven to be i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

terested in the niche they’re in. One of the best ways to get traffic from forums is simply to p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

articipate and to answer questions.

Don’t even think of spamming or promoting your product at t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e forum! In fact, don’t even mention your product until you’ve built up a credible reputation th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ere.

Most of the traffic will come from your signature file that shows up every time you post a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

reply or start a topic. Use the simple AIDA format when doing your signature file: Attention,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Interest, Desire, and Action.

A mistake will be to link them to the direct sales page. Ins

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tead, you should use a landing page to collect their email address and names before directing th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

m there.

Join about 5 related forums, start posting actively there for at least a month (not th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at difficult to do) and you’ll find yourself building up a very nice targeted list.

Web 2.0<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

b>

I’m talking about social bookmaking. One of the most important things to ensure is that you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

have a good solid content site.

Don’t direct people to the sales page or opt in page. Rather, <

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

>set up a content site or a single article page which has valuable content in it and then in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

clude a very obvious link to your sales page at the end OR weave it into your article itself.

S

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me sites to consider are diggit, reddit and del.icio.us Create a few accounts and dig your site

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to get it noticed and eventually more and more people will view your site, driving traffic to it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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