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What did I do?

I wasted 5 years building websites that no one ever visited. My highest

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

traffic website averaged about 200-300 visits per month. It was a band website I started with some frie

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ds. It had no real content. We kept this up for about 4 months before it died. Over the years I have mad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e close to twenty failed websites! I kept up this routine for years before finding out what I was doing

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rong.

What was I doing wrong?

Everything! Just like a lot of people reading this righ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

now. I had no clue what it took to generate traffic to a website. I developed plenty of skill building

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

these websites but getting people to them was a whole different story. That was until I figured out how

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o really get people to visit my website and keep coming back.

What is the Secret?

So

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ow do you get people to visit and return to your website? The answer is, prepare yourselfs, this may com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e as a supprise! CONTENT!!! I bet you have heard that a million times. It's not a hard concept right?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut stop, and think. What is content. I'll tell you what it isn't. Useful, well written, easy to understa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d, and precicly to the point information sitting on your website doing nothing. Content is something

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

YOU write to attract visitors. When YOU write articles for your website, you can submit them

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o ezines around the internet attracting 10, 20, or even 50,000 new potential customers to your site in a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

week. To get to the point, unless you have money to spend on advertising, your website will never succee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d if you don't write and distribute your own articles. It's the most effective and inexpensive way to dr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

w in traffic. Take it from someone who has done it the hard way 20 out of 21 times. Writing articles wor

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me Rights Reserved

You have permission to copy and redistribute this document for commercial or non-pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it use as long as nothing is changed and the authors name and website are kept intact with this document

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you were hoping to read a column about how to keep your star performers forever, I recommend that you turn the page – this isn't it. The truth is that the majority of your best people will eventually leave. Assuming that the previous statement is a fact, how do many leaders (business owners, managers, etc.) approach this challenge?

Amazon is widely recognized as the most successful ecommerce site in history. Much discussion has been devoted to the role of Amazon's affiliate program, website usability, website personalization, and capital investments. But little attention has been paid to the vital role content plays on the Amazon site, and how big an advantage Amazon has over its competitors thanks to content.

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