Digg It - Business

Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

add a couple of tweaks that will further reinforce your brand.

Tweak #1: Your Signatu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re File

A signature file is the simple text that, once activated is attached to your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

email automatically. It is the simplest and the most effective way to get a message ac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ross. Some are funny, some are serious and some consider another point of view, but in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

any case, any professional should use one and keep it updated.

Every signature file

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

should include complete contact information so customers can contact you in their time

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. A signature can also include a tag line that reinforces your company's brand. Consi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

der the following two options:

Good Signature File:
Mark Wilson
President,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Wilson Widgets
876-555-1234
mark@wilsonwidgets.com
www.wilsonwidgets.co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

m

Better Signature File:
Mark Wilson
Wilson Widgets
"We've Got Your Wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

dgets Right Here"
876-555-1234
888-555-9876 toll free
876-555-4321 fax<

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

br> www.wilsonwidgets.com
Office Hours: M-F 7a-7p

One step further, allowing em

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ployees to add a personal message of their own, and it makes for fun reading.

Tweak #

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

2: Subject Line Words of the Email

There are only 40-60 letters to grab the attention

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of a perspective reader, so choose wisely. Get to the point and give a synopsis of wh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at the email is about. Short, clean and simple is the rule of thumb here. Don't use w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ords like Free, Fun, Pictures, Warning, or even non-alphanumeric's (*%&#@) that could

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be confused with spam. Simply state the message and allow the reader to read on.

The

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

purpose of this is to get as many eyes as possible on your company's message and brand

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/8349/diggit-Living-Your-Brand-on-the-Web--Part-2.html">Living Your Brand on the Web - Part 2</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/8349/diggit-Living-Your-Brand-on-the-Web--Part-2.html]Living Your Brand on the Web - Part 2[/url]

Modular office buildings are a practical, modern way to maximize space and delineate limits and boundaries in any work environment. In fact, this has become a prevalent design in millions of office buildings around the world.

A time clock is a mechanical device that allowed employees and employers to take note of the hours that the employee worked each day. Virtually every business would have a system that was similar prior to the 1990’s. The time clock was used to track when an employee arrived and when he left for either lunch or the day. Through the use of the time clock, employers have the ability to know when the individual was working and then to calculate how much time he had worked. This then would determine his pay for the day.

Drawing people into a specific booth is often the main focus at any exhibition. This can be more easily achieved if you choose a theme for your exhibition table.

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Digg It - Living Your Brand on the Web - Part 2

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