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Professional editors are extremely well paid and so they should be. I've seen mediocre film stock turned into a super movie once the editor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

has had a go at it.

It also takes years to learn the trade by there is nothing stopping you doing an edit on your ad for the web and making

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a good job at it.

Let's assume you have been shooting your 2 minute ad to sell one of your products. In fact maybe a lot less than 2 minut

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es down to a 30 second ad.

You may have shot it a few times as you wasn't happy with particular parts.

You could have a fair bit to edit b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ecause unlike 35mm film stock for film it costs next to nothing with video.

You may only have a small part to edit which is al to the good.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Let's get started.

Take out everything you consider total rubbish, poor shots, shaky shots, out of focus and long bits with nothing happe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ning.

Now take the best master shots of the beginning middle and end. and put that together.

Check all the footage left. Is it near the be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ginning etc? Put it in only if it adds to the value of getting your message across and of course follows the sequence of events.

Play aroun

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d with the footage until you come up with a decent piece.

Add the title.

Now you can really bring it to life. Music. Get the music in ther

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e. Something that blends in with the mood of the ad. DO NOT use copyrighted music. Find a site that offers free clips of music.

You don't n

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eed music blasting. Something in the background but you can start of with a crescendo as long as it does not swamp any words. It doesn't mat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ter if you have a very short fanfare at the beginning. Music will really bring your ad to life but use it sparingly.

Once this done you hav

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e a finished product to upload to the web.

Software for editing comes free with windows xp or vista. If you do use the windows version they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

won't be as good as a more careful edit. It all depends on what you have budget wise.

Like everything else editing software has become a l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ot cheaper. Look around, you may even find some decent free stuff.

Your ad maybe just one continuous shot over 30 odd seconds but if it's l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

onger and need cuts then here is a tip. Either get down to your local video store and get some films or watch them on TV. A tape is better.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You can rerun again. Now you are not sitting watching a movie. You are watching the edits. See how they cut. Hundreds of cuts per film. Don'

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t zoom in. Move in. Dolly and crane shots. Take it all in and you will soon learn. At this stage especially on your first few ads do not use

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

special effects. You are trying to get benefits across not a display of fireworks.

Just make your ad to get your message across in a crisp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and confident way. With touches of music. Proper cuts if needed and it's a wrap. Get it on the net.

That's all folks till next time

Barry

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Powerful crawler equipment with a blade is called a bulldozer. Even though any heavy engineering vehicle is known by the term “bulldozer”, practically the term refers only to a tractor with dozer blade. Earlier tractors were used to plough the fields and the first bulldozer was adapted from this tractor. During the First World War a bulldozer was used as an armoured tank because of its versatility in grounds which were soft.

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