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A lot of marketing gurus have been touting online video as the way of the future.

They

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

extol video as a replacement to boring and static text.

While I have to admit that I re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lly like using online videos for promote my websites, I think that replacing all your te

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t with video is silly. There are a lot of times when I’d much rather read an article or

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a manual than watch a video.

Also, when I’m reading a book or the newspaper, I can high

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ight anything I think is particularly important, and I can rip out just the pages that I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

think are relevant to me.

Also, you can skim an entire book and have a pretty good idea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

what it’s about. Skimming a video just doesn’t work as well.

Then there’s the fact tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you can read anywhere. If you’re sitting flying in an airplane, you can read a book th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

entire time. You can’t watch a video the entire time. Watching video also requires te

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hnology like DVD players or laptops which requires batteries or a plug. When you’re rea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing all your need is light.

One application where I like video is when it’s accompanied

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

by an article, not the replacement for it. For example, when I record videos and put th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

m on my blog, I always try to include a text version for what I’m saying in my videos so

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that if a visitor doesn’t want to watch my videos or can’t, then they can still get the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ist of what I’m saying by reading the accompanying text.

When you’re using videos as a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arketing technique, one thing you need to be aware of is that not everyone has broadband

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

If your target market only includes broadband users, then fine, but if some of your cu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tomers are on dialup, then make sure you supplement with text.

So while video may very

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ell be the way of the future, it’s never going to completely replace text, nor should it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All of us could benefit from a back to basics approach to sales calls, with a little more focus on the mechanics of selling and the practice associated with ensuring it becomes natural for us.

Einstein said that one should use 90% of the available time to understand the problem. I'm not suggesting anyone spend 27 days of a 30 day cycle analyzing the solicitation but five to seven days isn't unreasonable and it will save you time and energy on the back end. So what do you do during this time?

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