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Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key bu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

siness differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

isit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

it for what they were actually looking for. These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further at

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ention and engage their interest, you have done bingo.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hin a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. Get Your Video Seen

If you want your video to be your effective mark

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting tool, it must be able to see by as many web users as possible. Hence, don't just keep and tight your video inside your web site borders. Let your video content be free and distributed to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

directly on their own sites.

2. Small File & Load Fast

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ake longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video;

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Hence, you must get a video format con

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ersion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Them Know It's A Video, A Short Video

If the web users do not know that it is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a video, they won't click it and play it; hence your video will get watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-lik

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

Let the web users know also this is a short video. No one wants t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

In Summary

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ffectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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If you have heard about blogs but don't know exactly what one is, here is a simple, easy to understand explanation of the blogging phenomena.

A lot of investors or business owners want to make sure that their businesses are going to be successful. So they usually find a way to make their businesses jump to top.

Increasing traffic with pop unders can happen in as little as 24 hours, and you can see a definite difference within the first week. Within the first month of using pop unders you will hardly remember what it was like to try to market with outdated instruments such as banners and link exchange.

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