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Streaming video is changing the way we communicate in and out of business and at an amazing rate. Video e-mail, video instant messaging, video blogging and video web casting are the hottest new c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

razes in the communication industry. First viewed by the business world as only a toy, streaming video is now finding its way into main stream corporate America and beyond.

If you have not consi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ered video in your communication and or advertising you might want to take a closer look at a few facts concerning video marketing and video communication trends.

Nike, Verizon, GM, Chrysler and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

many other large and not so large companies are adopting video advertising and placing their video ads in such places as You Tube. In fact it is estimated that around $410 million was spent in o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

line video advertising in 2006. Estimates by industry experts say that number will be $775 million this year and climb to over $3 billion by 2009. And there is good reason for these estimates.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Many of the younger generation are giving up TV time and replacing it with more online time in social networks and on sites like My Space and You Tube. Add to this that the viewership of sites

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

like You Tube are growing in age with many viewers being over 35.

2. Video advertising is a lot less expensive than TV ads and the market audiences are getting huge. In fact 107.7 million people

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in the US alone are said to have watched online video in 2006. That is about 1/3 of the US population and estimates put that number around 157 million US viewers by 2010.

3. Video web casting al

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

so levels the playing field for smaller businesses. Auto dealerships, dentist and doctor offices, real estate offices, mortgage brokers and virtually every other type of small business can afford

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and benefit from getting involved in video advertising campaigns. Here the companies are easily creating and imbedding streaming video right into their existing web sites and into e-mail campaign

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. With 73% of US consumers online and 66% preferring to do business online, more and more businesses are adding video to their web sites and communication every year.

4. Advertising aside, perso

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nal communication is also moving into the realm of video with video e-mail, video instant messaging and video blogging. It is estimated that there are currently in the neighborhood of 50 billion

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

-mails sent everyday. It is further estimated that within the next two years more than 30% of those e-mails could be sent with video attached.

5. This comes as no surprise when you consider that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nearly 37 years ago Scientists proved that only 35% of a message was received through hearing and the other 65% through facial expressions and body language. And that 30% more of a message that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s received, is remembered when it is received through both sight and hearing.

6. We are visual beings. This is why TV is more popular than radio and why video e-mail will virtually replace text

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

-mails and telephone conversations over the next few years. Given the choice would you rather be told or shown? Read about it or see it live? And when it comes to long distance communication woul

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d you not rather see the person you are speaking with?

7. The internet is mature so the infrastructure is in place. Broadband is here, in fact, over 66% of all people online now have broadband a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d that percentage grows daily. Video communication and video advertising is here to stay and is enriching the businesses and people that embrace it.

8. Google purchased You Tube (a two year youn

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g company) for over 1.6 billion dollars because it is worth that to their future. Find out what video communication and video advertising is worth to you and to your business future.

For more in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ormation on the video revolution that is taking the advertising and communication industries by storm, contact me at the contact information below. I hope to SEE you and your business online soon

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Where do you begin with marketing your business? There are so many ways to do it, how do you know the right strategies to use? Without formal help, it could take you years and years to make a profit. Read on to learn where to start and how to make the right decisions.

If your corporation gives gifts or is planning on giving gifts, there are a few things that you should know. This article talks about whom you should give corporate gifts to, when to give them, what make great gifts, and other corporate gift giving guidelines.

First option is that they will be involved in some kind of “virtual” business, in which all (or almost all) transactions, advertising and so on will take place online. As is often advertised as an asset of such a business, there will be no physical office or shop premises, no inventory to store or deliver and so on.

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