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Ever since Google's most expensive acquisition, that of Youtube.com, in la

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te 2006 for a cool $1.65 Billion dollars, internet pundits have been skept

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cal of Google’s moves. Many felt that this was way too high a price Google

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

had paid for what is still essentially a non-revenue generating source.

C

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rrently, users uploading videos on youtube, (some of which have almost une

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

plainably garnered millions of views!) do not get any share of the revenue

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they would be generating for Youtube. That is all set to change, and very

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oon. Youtube founder Chad Hurley confirmed last month that Youtube is work

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng on a revenue sharing mechanism that would "reward creativity". This has

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

further been confirmed when Google founders were quizzed about the possibi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ity of revenue sharing with its members at the fourth quarter earnings con

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ference call last week.

Sharing ad revenue with its members would be in l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ne with Google's revolutionary Adsense program which shares ad revenue wit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

adsense advertisement publishers across a variety of content such as webs

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tes, blogs, community forums etc.

So what does this mean for the average

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oe? It means there hasn't been a better time to get that Handycam you've a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ways wanted or if you've always wondered what the point is of making home

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ideos that no one else would ever see or be interested in? Well, now you c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n not only find an audience for your content, you might even get rich publ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

shing it! Pretty good reasons to get working on those videos if you ask me

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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