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What is a viral video? Viral videos are those things that get passed around the internet like wild

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fire. Without any incentive people share a video clip with everyone they know. And within days m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

illions of people have seen the video clip.

This is a marketer’s dream. Where else could you have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

millions of people evangelizing your message and actively seeking it out?

Lets say you’ve got a g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

reat clip and you’re ready to unleash it on the public. How do you drive traffic to your site as a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

result of your video? There are a number of ways that are effective in communicating the message

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

without getting in the way of the video.

One of the most effective ways is to include your sites n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ame within the video as part of the environment. A video released my Marc Ecko showed him tagging

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Air Force One. The video was fake but his website stillfree.com was clearly the star as he spray p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ainted his URL on the famous airplane. Because it was believable millions of people watched the vi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

deo and passed it around. As a result his clothing line and his website got a lot of recognition.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

The next best way to drive traffic is to include a link close to the video on YouTube and Google V

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ideo. This way viewers can easily find the source for the video.

When you have them on your site

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

encourage them to share the video through an email form. As they share the clip from your website

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they are passing links back to your site in every email they send.

The reason why viral videos hav

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e become a phenomenon is through social networks. Use these to your advantage and provide the link

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s necessary for your videos to be shared within these networks.

A sure way to ruin a clip is by ha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ving too much commercial overtone. This is done by flashing the URL too many times during the clip

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or having an obvious sales pitch as the main focus.

The future of advertising is viral so embrace

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the idea early. In the mean time start thinking of the perfect viral video to promot your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A comparison of tactics and strategies for optimizing for these two top-scoring engines, as well as my personal thoughts and recommendations for starting Internet Marketers/SEO gurus.

When you venture into the Internet marketing community you find so many ways in which you can increase the number of visitors coming to your web site. The problem is it is hard to figure out how much time to invest in each one.

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Digg It - Driving Traffic to Your Site Using Viral Videos

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