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Video streaming has arrived, is here to stay and is now an essential part of every 21st Century web site. The only question you need to ask is how can you grab your piece of the action before your competitors do? Here's

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

how.

I have been involved in creating videos for about three years, always burning these to dvd. I watched the streaming revolution coming, but was reluctant to get involved until it worked in dial up, was reasonabl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cheap and relatively simple.

During that time, I've also watched the prices of cameras, software and other necessary items tumble, whilst the quality they deliver continues to skyrocket. For example, the editing so

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tware I paid $200 for -- which is so user friendly a child could create movies, yet is so packed with features it would satisfy Steven Spielberg -- is now available for less than 50 bucks!

Finally the moment has arr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ived, when streaming video is cheap enough, simple enough and -- even more importantly -- works well for those visitors who still have dial up internet connections. Dial up users are still a big part of your potential au

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ience and you ignore them at your peril.

What delighted me was the instant increase in opt-in rates and even conversions to sales I enjoyed, once I started to stream videos on my web sites. Overall that increase wa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

around 50%.

Why such an amazing increase?

Simple. If you know anything about marketing and the psychology of sales, you've probably figured it out. People buy with emotion. And the emotional part of the brain

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

thinks in pictures. Hence the expression "A picture is worth a thousand words" So, imagine how you can increase that emotional response when you add in movement and body language, which is our oldest form of communicatio

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and the one linked to our instinct.

Beyond that, we are conditioned to watch TV and movies, rather than read. And many internet users have difficulty in reading English, but they understand spoken English very wel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

-- and they all have credit cards. So, like those still on dial up, neglecting this large sector means you are leaving more money on the table.

We all know just how important testimonials and "social proof" are. So

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

just imagine how much more compelling they are when presented as a video with a real customer explaining the reason why they are so enthusiastic about you and your product. And don't think your customers will fight shy

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of giving you a videoed testimonial, because I can tell you, they will be so keen, you'll have to fight them off with sticks.

And don't neglect the opportunities for creating videos as a product. If you have a web s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

te that sells any sort of "how to do" information from sports, martial arts, cookery, quilt-making or car maintenance you can create whole new product lines. And the best bit is videos have a higher perceived value than

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e-books, so you can charge more, yet they will be more fun and take less time and be easier to create than a book -- because there's no painstaking proof reading and correcting to do.

If that wasn't enough, once you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have video on your site, you can tap into a whole new avalanche of free, highly targeted traffic. And the best bit is these sources are little known by most webmasters, so you are likely to be the first in your niche to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

have the whole field to yourself. In addition, you might find other niches, where there is traffic there for the taking and no one is taking it. So you can create another video web site to cater for this and scoop the po

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

!

And yet -- despite the astonishing changes it can bring to your bottom line -- actually putting the video on your web site can take less than five minutes. All you need do is take your video in .avi or similar for

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mat and run it through a piece of software which quickly produces to two files: a highly compressed Flash file and a snippet of html code.

First, you copy the Flash file in the "Files" section of your web site softw

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re. Flash, is now as ubiquitous as Adobe's PDF system, with 90% coverage, so your video will be instantly available to your visitors.

Then you take the snippet of code, also produced by the software, and paste into

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our web page, where you want the video to appear. And that's it!

Load your site to your server in the usual way and welcome to the 21st Century!

Copyright 2007 Paul Hooper-Kelly and InternetMarketingMagician.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Put something small, perhaps a coin or other small object in your hand. Now, hold onto it as tight as you can. What do you notice? The fact is that if anyone wanted to give you something, you would be in no position to accept it because your hand is holding tightly to what you already have.

This article talks about the importance of links and how the correct links can increase trafffic to your site.

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