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Video Email allows business owners to quickly and easily capture full-color video messages, using a Webcam and microphone, which can then be sent to any number of prospec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ts via email from a Web-based Control Panel. In addition to the video message, the emails deliver a complete custom-branded experience by positioning ad graphics and hype

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

links for the business alongside the video. Business owners can also upload pre-recorded video to be used in their video email campaigns, leveraging off any existing vide

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o they may have already prepared.

Video email has outstanding potential as a cost-effective marketing vehicle that cuts through the clutter and gets noticed. The impact

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f online video is up to four times greater than that of any other format. And, statistics show that Web users on average watch 21 seconds of a 30 second Web ad.

Email, w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

idely regarded as the Internet’s first “killer application” has long been used to send different files as attachments along with text messages. In fact, an estimated 30 b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

llion emails are sent everyday and email penetration is at an all time high with 80% of active Internet users accessing email on a daily basis. But large file sizes and i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ncompatible standards made sending video by email impractical. MyVideoTalk solves this problem by using a multi-format encoding scheme that automatically converts each vi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eo into any of the leading video standards, such as Widows Media, QuickTime, RealPlayer and Flash.

Instead of sending the actual video file, the email contains a preview

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

image and special link to the video file which is located on MVT’s streaming video server. When a recipient opens the video link, this server automatically detects which

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

format the recipient is capable of viewing and serves the appropriate file.

Some of the technology highlights of MVT Live Video Email include:

• Seamless integration wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

th easy-to-use streaming video all from one inbox

• Offers the strongest spam and virus protection filters available and is POP3 compliant

• Deliverable in any media fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mat (you no longer have to worry about deciding which movie player to prepare your video content in)

• MVT’s transcoding server side appliance transforms the original vi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

deo into multiple media formats

• Available at high and low bandwidth-speed

By adding video to email marketing campaigns business owners can describe their products or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ervices in a more dynamic way, using proven sales techniques like demonstrations and video testimonials from satisfied customers. “It’s like putting an info-commercial in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

their inbox. And, with pricing that’s easily accessible to MVT’s target market of small to medium-sized businesses, MVT Live Video Email packages offer everything a busi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ess needs to create and manage multimedia marketing campaigns.

All customers need is an inexpensive Webcam and microphone. The Web-based MVT Live Video Email Control Pan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

el works like popular email applications such as Microsoft Outlook or Hotmail and has many of the same features, like contact management, appointment setting and calendar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng. It also has an easy step-by-step video recording “Wizard” to simplify the video production process and reporting views so business owners can track performance statis

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tics for their campaigns.

For more info about video email, you can visit http://www.myvideotalkmalaysia.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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