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Digg It - Networking 2.0: IPOD Video Marketing
As business owners or managers we all understand the importance of pro
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
fessional networking. The name of the game in business networking is t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o be remembered and today’s mix of handheld electronic devices can kee
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
prospective customers taking about your business (buzz).
Handheld co
Handheld co
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mputers, Personal Data Assistants (PDA’s – PalmPilot, etc.) and person
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l media players (Video IPOD, etc.) are some of the best electronic net
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
working tools available. You probably use a PDA every day but only for
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
managing your calendar and address records. Today's PDA's are full-fe
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tured multimedia platforms that can play CD quality audio; PowerPoint
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
presentations; display web content and even play full motion video.
I
I
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
agine yourself at a Chamber of Commerce networking event and someone a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
sks my favorite question; "what do you do?". After a short description
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
you present your PDA and play a well- produced video commercial. The
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ext thing you hear is "Wow that is awesome!" Not only is this “awesome
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
” but it is unique, as you are almost assured of being the only person
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
in the room using your handheld device as your calling card. The name
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
of the game in marketing is to be remembered and professionally produc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ed handheld media helps you take advantage of every opportunity, no ma
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ter where you are. If your business has a promotional video make it ha
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ndheld ready. If you do not have a video or PDA, consider getting both
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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