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Digg It - Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oduct that it can either make or break a product…or even the company.
For instance, he was trying to come up with something unique for a particular brand of body wash (he thought the smell was awful because it smelt like mu
For instance, he was trying to come up with something unique for a particular brand of body wash (he thought the smell was awful because it smelt like mu
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
…wet and totally disgusting). Guess what he did? He went the NATURAL WAY……
Obviously, it worked wonders for the product! He came up with headlines like
“So natural, you’d roll around in it”
“Just like a second skin”
“Aro
Obviously, it worked wonders for the product! He came up with headlines like
“So natural, you’d roll around in it”
“Just like a second skin”
“Aro
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
a-therapeutic”
“Go back to nature”
…and the likes.
I was impressed. So happens that he brings back a lot of samples of products each time he comes back to Malaysia and this time he had the said product handy to show us –
“Go back to nature”
…and the likes.
I was impressed. So happens that he brings back a lot of samples of products each time he comes back to Malaysia and this time he had the said product handy to show us –
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to although I didn’t think it was disgusting (he has a way with words, shall I say?”), it wasn’t your conventional bath wash. It sure didn’t smell like anything else I can get here in supermarkets.
Joe, my friend from Ameri
Joe, my friend from Ameri
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a, said that he steered the product in the realm of conservation of the environment, going natural, using natural products, natural cleansing properties….etc and it worked wonderfully. When combined with a superb design and
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d, the product sold like nothing else he had known! This was the product he thought smelt like mud, remember? And with good direction, copy and design, the product is as good as sold.
The theory is that, people’s mind accep
The theory is that, people’s mind accep
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s what they want to accept. Let me give you some examples of beautiful copy work for International brands.
“milk bath” – Johnson and Johnson. Sounds simple enough? But accordingly, many people bought the products, not becau
“milk bath” – Johnson and Johnson. Sounds simple enough? But accordingly, many people bought the products, not becau
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e it was superb or any better than all the other Johnson and Johnson products or bath gels, it was because the ‘milk bath’ copy suggested that whenever you use the product, you’d be bathing in milk, pampering yourself, makin
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g your skin whiter and smoother. Asians will buy anything that you say can turn their skin white.
“Not perfumed, Not coloured. Just kind” – Simple.
This is a very unique stance taken by a skincare company because Simple is
“Not perfumed, Not coloured. Just kind” – Simple.
This is a very unique stance taken by a skincare company because Simple is
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the first brand that suggested that you don’t need anything extra have superb skin. Simple is….well, simple, but it gives you good skin because it doesn’t make your skin look worse.
“Against animal testing” – The Body Shop.
“Against animal testing” – The Body Shop.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
The products being sold by The Body Shop, without a doubt, is produced without being tested on animals. This, they claim, is because the properties used to produce their products is very natural. I think placing the words “
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
GAINST ANIMAL TESTING” in bolded letters in all of their labels is a good idea. Anyone who loves natural products and are animal lovers will definitely stay true to The Body Shop.
“The beer only a true man knows how to appr
“The beer only a true man knows how to appr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ciate”
This is a tagline being used by a well-known beer company. I am not certain of the exact words being used, therefore, I decline to name the brand and beer type. Anyway, this tagline suggests that if you’re a man at a
This is a tagline being used by a well-known beer company. I am not certain of the exact words being used, therefore, I decline to name the brand and beer type. Anyway, this tagline suggests that if you’re a man at a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ll, you’ll like this beer…..and if you don’t, you’re not a TRUE man. I am a woman and I like the beer because of its richness in taste but I absolutely object to their tagline. I suppose they have their reasons. Their target
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
market were mostly men and if they were women who drink, they will let the tagline slide because they like the beer so much.
So, you see, the kind of branding, the kind of tagline and headlines that you use determines the d
So, you see, the kind of branding, the kind of tagline and headlines that you use determines the d
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rection of your product. If you use a tagline like ‘lustrous long hair”….don’t expect a lot of male customers who takes you up on your offer. So, decide on a tagline once and for all for each and every one of your products,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ake them very seriously and if you can’t think of anything, hire someone to do the thinking for you. Branding and copy writing is SO IMPORTANT that you’d rather pay for it than be stuck with one that gives out mixed messages
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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