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    The future of the web is video. With websites such as Ifilm, YouTube and Google Video bringing the online commun
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ity the latest in short films, trailers, music videos and an assortment of bizarre, crazy and funny moments caug
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ht on tape, the prevalence and demand for video content is growing by leaps and bounds. However, business on the
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    Internet have a lot to gain from providing video content on their websites as well. This is a wide open market
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    for net-savvy videographers.

    Producing video for a website is different than creating a traditional video becau
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    e of bandwidth and size limitations on the web. In addition, a 5-minute video clip is at the maximum of the aver
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    age web user’s attention span making most pre-existing training or corporate videos too long and inappropriate f
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    or streaming. Online video content needs to be fresh, interesting, fast-paced, and short - preferably under 3 mi
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    nutes.

    Studies have shown that providing video content on your website increases traffic and helps to sell prod
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ucts and engage customers. Large news websites such as CNN.com, MSNBC.com, and Forbes.com features video news cl
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ps. Amazon.com features short films to generate interest. In October 2005, BuyCostumes.com, an online retailer o
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    f Halloween costumes, launched a month-long “virtual TV network” showcasing runway style costume fashion shows a
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    nd Halloween tips.

    As you browse business websites that feature video content in new and interesting ways, thin
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    k about how businesses in your area could benefit from video. A ski resort may like to show videos showcasing th
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    eir slopes and skiers in action. A local brewery may want to generate interest in new brews by an online video t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ur of how the beer was produced. A local newspaper might want to feature streaming news stories on their website
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    .

    The sky is the limit as far as how any business can use streaming video to educate customers or clients, gene
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    rate interest in new products, or enhance their online presence. The key is to present the need and show how oth
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    er similar companies are using Internet video to their advantage. You may find that many business are already st
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    arting to think about incorporating video on their website as the popularity of Internet video continues to grow


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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