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People never change. Nor do their basic desires. They’ve existed for thousands of years and will continue to exist for thousands mo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re.

Names of people will change. Technology will change. People’s desires won't – their desires are hard-wired into our DNA.

That

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s good for you – as a video creator. By knowing what people want, you can profit from their desires. And since their desires are pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

edictable, your ability to make money from your video ideas just got a lot more profitable, as well.

So, you must be wondering wha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

do people want.

The top three general desires revolve around: Food, Love, and Money.

There will ALWAYS be a market for new recip

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s, new tips on love, and new on ways to make money. Guaranteed!

This will never change. Ever.

So if you have an idea that fits in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

one of those categories - you are well on your way to creating a viral video. It doesn’t have to be an original thought on the sub

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ect.

A great thing about video is you can use existing text-based content as your guide. Just convert it to video, make it interes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ting and you’ve got a hit on your hands.

What else are people interested in…

* Security
* Sex
* Power
* Immortalit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

* Happiness
* Safety
* Health
* Recognition

Some more generalized topics would be things like:

To attract th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

opposite sex.
To keep their possessions.
To have more fun.
To satisfy curiosity.
To protect their family.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

To be in style.
To have beautiful possessions.
To quench their appetite.
To emulate others.
To avoid trouble.<

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r> To avoid criticism.
To be an individual.
To protect their reputation.
To grab opportunities.
To make work e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

asier.

When you brainstorm ideas for your video, keep these customer desires in mind.

NOTE: Go with a subject you’re already pass

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onate about or something you would want to watch.

Don’t make this process harder than it has to be. If you’re already passionate a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

out gardening, cooking, investing, pet health, etc. then look in that area for the subject of your video.

Find something that rea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lly gets you excited! And it will probably something that will get others excited – excited enough to get them to share it with oth

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rs.

If you need some additional ideas for topics then I’d suggest browsing these sites:

http://buzz.yahoo.com/
http://www.go

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ogle.com/press/zeitgeist.html
http://50.lycos.com/

Spend some time surfing these sites for the hot topics of the moment. Comp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re them to your interests. Then take action by creating a video and make sure you have income potential with each video you launch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As I have studied the success patterns of top sales professionals from all types of industries and from all parts of the country, I began to make an exciting discovery. I learned that for the 20% of the sales people who sell 80% of the goods and services in the United States, achievement or failure is controlled in large measure by a multiplying factor that any sales professional can reproduce.

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