Digg It - Internet and Businesses Online

Well, it’s official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After rin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ging your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off?

The good news is a charisma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tic business leader can add tremendous impact and clout to a marketing video or commercial. The bad news is that few leaders have the right skil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ls to talk to the camera in a natural manner.

But before you get put off, talking to camera is a skill. And any skill can be learned.

Here are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

some tips to help bring the sparkle into your ‘moment of glory’.

1. Wear the right clothes. If you are the CEO, a suit is the right way to go.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Opt for conservative colours and stay away from checks, stripes and reds. They do not film very well and serve as a distraction to the viewer.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

2. Go for makeup (whether you’re male or female). A nice even skin tone, neat hair and a quick brush with powder can help keep the shine away.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Once you get under the bright lights of a film set, it will be hard not to perspire (even more so, if you are nervous). A professional make up

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

artist will also make you feel special and more confident in front of the camera.

3. Trust the director. Forget that you are the client and rea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lise that you are now the talent. Let the professionals do their work and let go. While this might be difficult for most people, it can be a re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

freshing change. Let yourself get bossed around and don’t worry about how it’s all going to work.

4. Relax. Forget about the pressing amount o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f work piling up on your desk. Focus on the most important task for the day – your cameo. If you are relaxed you are more likely to be easy-g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oing and friendly. This will enable the director to elicit the best performance from you.

5. Rehearse. Always have your lines prepared and don

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

’t expect that you can wing it on the day. It’s amazing how a big camera in your face can make you forget what you wanted to say. Rehearse

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our lines over and over again in front of a mirror. Make sure you look and sound natural. Practise speaking clearly and with a smile on your fa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ce. Rehearse as many times as you can. The more confident you are in giving an appealing speech, the better you will be and the less takes will

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

needed. This will help reduce costs. If you don’t feel comfortable with your performance, hire a media trainer beforehand to coach you on talk

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing to camera.

6. Have fun! The shoot will be much slower than you anticipated. Lights and audio equipment can take a while to set up. If you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are shooting outside, waiting for the sun to make an appearance on a cloudy day can also be painstakingly slow. Take a book with you and any wo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/83843/diggit-How-to-Star-in-Your-Own-Promotional-Video.html">How to Star in Your Own Promotional Video</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/83843/diggit-How-to-Star-in-Your-Own-Promotional-Video.html]How to Star in Your Own Promotional Video[/url]

Nursing is a worthy profession and there is always a need for a nurse somewhere in your community. Learn about the kinds of available nursing jobs and decide if nursing is for you. http://www.nursingjob-resource.com

One of the most discussed topics today is Article Writing. Many Webmasters are jumping into the bandwagon and are trying to revive and reinvent their old writing talents to good measure. It is a known fact that there are several benefits in article writing and submitting articles to article directories but the main objective of most webmasters is to obtain one way links, thereby increasing Link Popularity and to generate Targeted Traffic.

Tags

Links

Digg It - How to Star in Your Own Promotional Video

Related Articles: