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Digg It - Website Designing Tips
This article is not about the practical designing of your site. It will, on the other hand, help you keep away from many of the common mistakes that novice (and expert) designers make. Whether you are going to design the site yourself, or contract out to a design consultant, there are several key element
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s to good site design that you (or your designer) need to work to.
The most important part of your site is the home page - that is what your potential customers will see when they first visit the site. If that is not right, it doesn't matter what the remainder of the site is like - no-one will ever get
The most important part of your site is the home page - that is what your potential customers will see when they first visit the site. If that is not right, it doesn't matter what the remainder of the site is like - no-one will ever get
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to see it!
The following pointers will help you to design a site that your customers will find attractive and will stay at for at least a few minutes! I would recommend that you list these points and ensure that they are followed - especially if you are paying someone else to design the site for you - m
The following pointers will help you to design a site that your customers will find attractive and will stay at for at least a few minutes! I would recommend that you list these points and ensure that they are followed - especially if you are paying someone else to design the site for you - m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ake sure you get the site that will work for you - not one that shows what clever designers they are!
Downloads Quickly
Most accepted research has shown that a visitor will only wait six to eight seconds for a site to download - after that he will skip on somewhere else - so don't have lots of grap
Downloads Quickly
Most accepted research has shown that a visitor will only wait six to eight seconds for a site to download - after that he will skip on somewhere else - so don't have lots of grap
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hics on your home page!
Easy to Read
Don't have a heavily patterned background or lots of color - it might look pretty but people wont strain their eyes trying to read a light blue text on a purple background. (If you think I’m exaggerating, believe me, I’m not - I have seen that on a site of a com
Easy to Read
Don't have a heavily patterned background or lots of color - it might look pretty but people wont strain their eyes trying to read a light blue text on a purple background. (If you think I’m exaggerating, believe me, I’m not - I have seen that on a site of a com
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
pany trying to sell a web design service - I could hardly read it so naturally I left and have never been back!). Black or dark blue on white is usually best for the main body text.
Make it Clear
Show your visitors exactly what they have to do to navigate your site/obtain information/buy goods etc.
Make it Clear
Show your visitors exactly what they have to do to navigate your site/obtain information/buy goods etc.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Don't leave them thinking what to do next.
Build Confidence
They probably don't know you, so build confidence in your site. Do this by having an "About Us" page, contact information, site security information (if you are taking credit card details), testimonials, a FAQ page if appropriate (Frequen
Build Confidence
They probably don't know you, so build confidence in your site. Do this by having an "About Us" page, contact information, site security information (if you are taking credit card details), testimonials, a FAQ page if appropriate (Frequen
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
tly Asked Questions).
Keep Banners to a Minimum Particularly on your home page - people either don't like them, ignore them, or worse still, click on them and leave your site!
Ensure Visitors can Navigate Easily
At a minimum, have a "top of page" link at the bottom of every page that is longer th
Keep Banners to a Minimum Particularly on your home page - people either don't like them, ignore them, or worse still, click on them and leave your site!
Ensure Visitors can Navigate Easily
At a minimum, have a "top of page" link at the bottom of every page that is longer th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
an the visitor can see at normal browser settings, and have a "home page" link on every page. Don't send visitors down a cul-de-sac with no obvious way out. Yes, I know they can use the back button on their browsers, but it is surprising how many people do not and will simply exit your site if it is uncl
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ear where to go next.
How Do I Buy?
If you are selling products directly from your site, make it crystal clear to visitors how to buy.
Build up a Database of Customers
Collect their e-mail addresses (getting permission to contact them in the future). This can be accomplished by the use of sur
How Do I Buy?
If you are selling products directly from your site, make it crystal clear to visitors how to buy.
Build up a Database of Customers
Collect their e-mail addresses (getting permission to contact them in the future). This can be accomplished by the use of sur
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
veys, questionnaires, a quiz, or asking them to sign up to a newsletter.
I trust that the above tips will help you in designing a web site that will not only look good but, more importantly, make visitors want to look at the remainder of your site.
The Myth of "Good Web Design is in the Graphics"
I trust that the above tips will help you in designing a web site that will not only look good but, more importantly, make visitors want to look at the remainder of your site.
The Myth of "Good Web Design is in the Graphics"
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
On the other end of the scale are the people who believe a good website must have much color, graphics, animation and sound. You might meet them, for example, in the form of newcomers or pundits who either do not have much real world web experience or who only surf on T1 connections.
My first encounter
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
with such people came in the form of an old friend who exhibited his personal website proudly to me. At the centre of his home page was a large animated graphic that was a few hundred kilobytes in size. That graphic had little function on that page - it did not provide any informative value: it was neit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
her a logo, nor was it a photo of himself, or an image map, or anything at all. It was purely decorative. At that time (many years ago), I was using a 14.4K modem and that page took ages to load.
Now don't get me wrong. Decorative graphics on a page are fine. They make a page more pleasant to look at, a
Now don't get me wrong. Decorative graphics on a page are fine. They make a page more pleasant to look at, a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nd hence more likely to be read. But you should at least make them as small as possible. While I'm hesitant to give a hard and fast rule about how big such graphics should be, a decorative graphic that is a few hundred kilobytes in size is definitely too big to be tolerated.
If your concern is that your
If your concern is that your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
page should look good without being too slow to load, here are a few commonly used tricks that you may want to consider:
Do not put too much text in one big block. Separate them out into paragraph and put white space between paragraphs. This makes your text look more readable.
Like colored pages? That
Do not put too much text in one big block. Separate them out into paragraph and put white space between paragraphs. This makes your text look more readable.
Like colored pages? That
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
's okay, but in general, if the readability of your text is important to you, a white background with black text works best.
If you must have a colored background, make sure you try out your page by viewing it in resolutions like 256 colors to see whether the page looks alright. A colored page that look
If you must have a colored background, make sure you try out your page by viewing it in resolutions like 256 colors to see whether the page looks alright. A colored page that look
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s fine on your 32 bit color resolution system may have dithering that makes your text difficult to read on lesser settings.
If you check the websites of big companies (Microsoft, Yahoo, etc), you will find that they still prefer a white background with black text for their main text. These companies pro
If you check the websites of big companies (Microsoft, Yahoo, etc), you will find that they still prefer a white background with black text for their main text. These companies pro
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
bably have more resources for testing the usability of their website than you have, so it may not be wise to scoff at their design too quickly.
Reduce the size of the individual graphics files on your pages by using the following methods:
• Reduce the number of colors in the graphic.
• Reduce
Reduce the size of the individual graphics files on your pages by using the following methods:
• Reduce the number of colors in the graphic.
• Reduce
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the size of the image, if possible.
• In animations, reduce the number of frames.
• In animations, don't duplicate the background in every frame; make the first frame a background without any objects that will move, and put all your moving objects in separate frames with transparent backgrounds
• In animations, reduce the number of frames.
• In animations, don't duplicate the background in every frame; make the first frame a background without any objects that will move, and put all your moving objects in separate frames with transparent backgrounds
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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