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According to a new report released by the Forrester Research Group (and reported in Wall Stre

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

et Journal on June 12, 2007), here are the biggest problems today in web site design...

1

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Navigation – as sites gets bigger and more complex, it's harder for people to find what

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hey're looking for.

2) Proximity of information – if you are publishing a link on ins

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rance choices, also publish information what the right coverage should be, RIGHT NEXT to the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

irst link.

3) User-Friendly Contextual Guidance – If you are asking the visitors to c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

omplete a form like when you invite them to purchase a product or a service, tell them how ma

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y steps are involved and in which step they are at on every screen so that the user will not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eel lost. “Users should feel there is a high likelihood they can accomplish the task.”

4)

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Ask the following customer-centered questions: “Who are your target customers? What are t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eir goals? And how are you going to help them achieve those goals?”

IMPORTANT: Do not add an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ything on to your web site because you think it is “cute,” your graphic designer thinks it's

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hot,” or your advertisement manager thinks “it's what everybody else is doing these days.”

T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

these let me add another important point that I see violated on a regular basis:

5) Watc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your color palette because when people visit a web site, before they even read a single

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ord, they take in the colors, and colors say a lot! Know the “language of the colors” well a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd make sure your colors match your audience and your subject matter.

Lime green and pink is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

perfect for a site built for teenager girls but it will really look odd at a funeral parlor s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

te.

Black and blood red is great for a site devoted to horror movies or head-banger heavy-me

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

al rock but it's going to be totally wrong for a Wall Street and stock market investment site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Risk management is the act or practice of controlling risk. Most businesses re very interested in understanding the ways to control risk. This has created a secondary industry focused on mitigating risk and providing management information that allows business to gain from the knowledge of others who are successful in mitigating risk. As a result there are many trade journals dedicated to risk management information and news. In a constantly changing business environment such news is critical to many companies in taking action to prevent future losses.

Businesses will respond in much the same manner. A negative reaction will occur when ask to change. When you ask your prospect to make a decision on your products or services you are creating change thus creating an environment for a negative reaction.

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