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    Web Usability. It sounds very simple. ‘It’s just how to use the Web, right? I already know how to do that.’ That’s not e
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    xactly right. In fact, Web Usability is the layout, construction, structure and navigation of your website. Does that sound simp
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    le now?



    You can compare a website to an actual store. Let’s say you walk into one of those big retailers, looking for a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    new baseball glove. Now, you’ve never been there before. So, you first need to find the Sporting Goods section. This store is h
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    uge. And with all the shelves and displays up front, you can’t see the layout of the remaining 80% of the space.



    The st
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    re might have a guide/map up front for you to check out. Then again, if it’s the chain I have in mind, they probably don’t. Inst
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ead, you’re going to wander around looking for signs. You also might use past experience in stores to make an educated guess. Fo
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    r example, you probably would look for the Pharmacy in the same area as the medicine and vitamins. That’s where they usually put
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    it.



    Notice I didn’t say anything about asking someone who works there? That’s because it doesn’t fit our example. Webs
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ites don’t have disgruntled slackers or underpaid clerks roaming around. Your sense of where you are and where what you want to
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    o is dependent on the web designer. The hierarchy and site layout is created by them – and used by you.



    The ease of sit
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    e use by your visitors is the same as the visitors to our store. How easy is it to find different sections of the site? Is there
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    an easily located site map for them to look consult? Do they have a sense of where they are in the site and how to go back to a
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    page they visited before? Without using the browser ‘Back’ arrow?



    A frustrated customer might keep going back to the ‘
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    real’ store in our example just because they’re the only game in town. Or they have the best price. But those advantages are few
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    and far between on the Web. Chances are there is a viable competitor ready to take your frustrated visitors only a click or 2 a
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ay. And people do leave web sites when the get frustrated.



    In a nutshell, Web Usability is making your site easily navi
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    gable, understandable and intuitive. It’s marketing, whether you realize it or not. Why? Because it’s a part of your image, your
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    presentation, your place in the mind of the prospect. That’s why it is so crucial to success. Especially online, where you face
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    a world of competition. Keep your visitors on your site and you’ll keep their business there, too. Now, that is simple


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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