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The very first thing to consider when you are designing a web site is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to generate a lot of traffic. But traffic alone is not sufficient. You

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

need to convince that visitor to linger in your site and found out mor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e information. Of course, that would also mean that you need to encour

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ge them to buy from your products or avail of your services. Design yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r site in such a way that it would be in sync with your primary object

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ives.

Here are some simple strategies to be considered when designing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a web site.

1. No splash pages please. Splash pages would not give yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r visitors a direct answer to their queries. You might even encourage

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

them to click on that back button instead of clicking your welcome but

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on. They are time consuming for the customers.

2. Use only few banner

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

advertisements. Right now, people are smart enough. They are not click

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing on those pop-ups. Give them the reason to buy the product and stop

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

forcing them to buy using banner advertisements.

3. Create easy navig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion menu. When you are confused with how to go along with a site, you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tend to back out and find another one. So do not give your customer a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

headache. Go with a basic but clear navigation menu.

4. Guide your cu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tomers. Your user should know where they are now in your web site. Pro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vide a portion in the site stating on which part of the information fo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd on your site. You would not want them getting messed up on your sit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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