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Web 2.0, as described by many, is often used to describe a resurgence in the web economy, a new level of technological interactivity or a social phenomena deriving from new types

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of online communities and social networks. In whatever ways they might be described, the new web 2.0 sites show a remarkable change in the patterns of design. Certain common style

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s and trends can be observed in most of these sites, that has probably included designing too as a part of web 2.0 definitions.

The basic patterns that most of the web 2.0 sites

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

follow are:

Simple Layout: The layouts generally stick to 1-2 column formats. This provides a cluster free navigation and easy sorting of the conten

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. These pages read in a straightforward way from top to bottom, and you don't find your eye skipping around trying to work out what to look at. It's a much calmer and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

more solid browsing experience than in times gone by.

Centered Orientation: In comparison to the liquid layout or left-aligned fixed-width layout of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

yesteryears, the new designs call for a center-orientated layout.

Content Designing: It is often said, that the mantra of web 2.0 designing is “Desig

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n the Content, Not the Page”! Well, this can also be observed in quite a lot of cases. It is no longer designing a blank page to be filled with content later. Rather it’

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

about designing the content, to make the site look more in sync with its theme.

3D Effects: This is another of the very commonly found designin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g component for all web 2.0 sites. Glossy effects, reflections, bright colors and drop-shadows, are the latest designing trends.

Background Colors: A

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s already mentioned, the page backgrounds are not the main aspects of designing any longer. Rather, they are generally filled with soft natural colors, gradients or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

simple diagonal or horizontal stripes. These simple backgrounds help to further enhance and highlight the importance of the already designed content.

Cute

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Icons: As with strong color and 3D effects, appealing icons and buttons can add that bit of polish to help give a page a high-quality feel. But used too much, they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

'll have the counter effect, cluttering the page and confusing the user.

Big Text: Important sections of the site are generally written using bigger texts

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. This is surely to attract the user’s attention. However, not all the text should be using the same bigger fonts, simply because then none of them would be bigger than

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the other.

Big Input Fields: Bigger input fields are seen in the recent web 2.0 sites. This probably helps to validate the content design and the bi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ger text part of layout. Moreover, it somehow emphasizes the user interactivity of the web 2.0 sites.

Stars and Badges: Last but not the least, comes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the bright stars and badges that have almost created a revolution in the web 2.0 designing. Almost all the sites that claim to be web 2.0 essentially include a bright s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tar or a badge somewhere on their site. Mostly seen in their declaration of a beta release, the stars and badges can also be found in buttons and contents. I

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n addition to the orthodox definitions, these new, classy and smart web-designing trends also help to define a new breed of websites, the ones known to us now as the web 2.0 sites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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