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I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. This instant opinion is created subconsciously. It happens automatically within the visitors mi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd. It happens automatically. Your site visitors can't help themselves. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. The visit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r need not read a single word, and yet they will form their instant opinion.

The quality of the images on your web page won't make any difference. Their quality doesn't affect in this instant opinion. You might th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ink if you make an unrepeatable offer, that your visitor is bound to be swayed by that! I'm sorry, the instant opinion clicks in, and your brilliant offer lies unseen. This is because the instant opinion is made wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. You may hav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

already worked out that the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

The reason this happens is because we all react ps

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ychological and intuitively to colors. There isn't anything we can do about this. Colors has an affect on each of us. This is one of the reasons why companies can invest millions in getting the colors exactly right

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for their products and marketing promotions. They invest this money as they know how the psychology of color works. In their business propositions, the big companies understand that the use of appropriate colors is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.

By the psychological power you could encourage your website visi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tors to leave your page the instant they see it. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. B

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t all is not lost. In the same way that colors can be a turn off, it is possible to create a positive feeling through the use of colors. This isn't a new discovery. The psychological power of colors is well known i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the offline marketing world. It's been around with us for decades. It doesn't make any difference whether you know about color power, your subconscious mind is affected.

What we need to do in our website design i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s to ensure the color combination on our web pages convey a positive feelings. Your choice with your color selections is to send a sense belonging, trust and warmth. Conversely, the feeling sent may be one of distr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st, coolness and rejection. Here is a list of colors showing the types of feelings each will evoke:

RED
Love, strength, sense of power, energy, excitement, danger, leadership etc

ORANGE
Comfort, friendl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ness, confidence, courage, steadfastness, playfulness, cheerfulness etc

YELLOW
Curiosity, intelligence, brightness, amusement, caution, joy, organization etc

GREEN
Harmony, nature, healing, life, food,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

health, money etc

BLUE
Patience, love, peace, tranquility, trustworthiness, stability, acceptance etc

PURPLE
Wisdom, independence, nobility, ambition, dignity, luxury, royalty etc

BROWN
Earthiness

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nature, durability, tribal, comfort, reliability, primitive etc

BLACK
Elegance, sophistication, health, dramatic, power, formality, style etc

WHITE
Goodness, easy, simplicity, cleanliness, purity, fres

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, innocence etc

Finally, be aware that your website color scheme should reflect the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h the message. If it can't, it will lose interest. And you will lose your visitor. You should spend time in determining what are the right colors for your web pages. Try and make sure your colors and message are in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

harmony. If you can achieve this, you will produce better results from your website. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article will give you tips on using announcements for increasing your business. You do not need to be a large corporation in order to make an announcement, you need to have something that is newsworthy.

Wow, have you ever wondered if there's some way to really get good traffic to your site? If you're like me, that can seem like a herculean task. How do you get a web site to attract 2,000 or 5,000 or 10,000 visitors a day.

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