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Digg It - Real Estate Websites - How to Build a Website That Scares Visitors Away
A tongue-in-cheek guide to creating a real estate website that will make people scramble for the "Back" button.
Purpose of This Guide
I've been involved with real estate marketing for a long time, and I've seen a lot of websites belonging to real estate agents. Some websites b
Purpose of This Guide
I've been involved with real estate marketing for a long time, and I've seen a lot of websites belonging to real estate agents. Some websites b
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
elonged to clients of mine, others I just stumbled across. In all those years, and after seeing thousands of agent websites, I have come up with some tried-and-true techniques for building a real estate website that scares away visitors like a loose rat on Bingo night.
Why would you want to know t
Why would you want to know t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
his? Because to do things the right way, you first have to know what constitutes the wrong way. In other words, this guide represents "the good, the bad and the ugly" of real estate agent websites -- minus the good.
1. Throw Organization Into the Wind
Nothing repels visitors like a hea
1. Throw Organization Into the Wind
Nothing repels visitors like a hea
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
lthy dose of disorganization. So be sure to "scramble" your real estate website's layout in such a way that down is up, up is down, and nobody has any chance of finding anything. Put your logo in a random spot, like the middle of the page. Add new pages wherever you feel like it. Put articles under
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
"News" and news under "Contact." You get the idea.
2. Steer Clear of Quality Content
Avoid the use of property listings, market updates, helpful articles and the like. These things will keep people on your website for far too long. Remember, we want them to find the website, and then t
2. Steer Clear of Quality Content
Avoid the use of property listings, market updates, helpful articles and the like. These things will keep people on your website for far too long. Remember, we want them to find the website, and then t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
urn around and leave just as quickly as they came. Quality content will work against us in this regard by making people more inclined to stay.
Instead of quality content focused on your local real estate scene, just publish some of those frequently regurgitated "Tips for Buyers" ... you know, the
Instead of quality content focused on your local real estate scene, just publish some of those frequently regurgitated "Tips for Buyers" ... you know, the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
kind of content you can find on any real estate website. Whatever you do, AVOID creating original content that's relevant and useful for your local audience, as this will surely keep them on your website.
3. Confusion Equals Fun!
Fun for you, at least. Nothing is more gratifying than w
3. Confusion Equals Fun!
Fun for you, at least. Nothing is more gratifying than w
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hen your website visitors furrow their brows, frown, and say things like, "Where's the navigation?" One of the best ways to achieve this kind of visitor confusion is to do the opposite of what people expect. In other words, you should intentionally go against Web conventions.
Underline some blue t
Underline some blue t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
xt, even though it's not really a hyperlink. This will result in plenty of frustrating clicks on plain text. Put your menu in weird places, like the bottom of the site. You heard me -- the bottom!
4. Link to Lots of Irrelevant Websites
Be sure to link out to hundreds of websites that y
4. Link to Lots of Irrelevant Websites
Be sure to link out to hundreds of websites that y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our visitors don't care about. For instance, if you're a real estate agent in Virginia, participate in one of those link-exchange programs that requires you to add to your home page the links to hundreds of real estate websites ... all of them outside of Virginia. This tells your visitors, "I care
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
about search engine ranking more than I care about you." See you later, visitors!
5. One Logo is for Wimps ... Shoot for 100
Remember, website visitors will quickly run from sites that are (A) confusing and (B) irrelevant. So here's another tip for killing those two birds with one ston
5. One Logo is for Wimps ... Shoot for 100
Remember, website visitors will quickly run from sites that are (A) confusing and (B) irrelevant. So here's another tip for killing those two birds with one ston
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e. Participate in some more link-exchange programs, but this time focus on those that require you to place the logos of other websites onto your home page. More is more here, so go crazy with it.
The goal here is to increase the "logo density" of your home page until it resembles a graphic designe
The goal here is to increase the "logo density" of your home page until it resembles a graphic designe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
's portfolio. Try competing with a friend or colleague to make it even more fun: "Fifty logos? That's nothing ... I've got at least 100 on my home page!"
6. Put Your Headshot Everywhere
A well-placed photo of yourself will help to personalize your website. But that's not our goal here.
6. Put Your Headshot Everywhere
A well-placed photo of yourself will help to personalize your website. But that's not our goal here.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Our goal is to send website visitors running for the hills. So we want to put a LOT of personalization on the website.
Let's start with the home page. Your headshot photo should take up at least 50% of the design space. Relocate that navigation menu if you have to, just get a big mugshot on that
Let's start with the home page. Your headshot photo should take up at least 50% of the design space. Relocate that navigation menu if you have to, just get a big mugshot on that
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
home page. On your internal pages, try to have a different photo of yourself on every page. Better yet, put two photos on every page. This will crank up the personalization to a disturbing degree. Include pictures of your pets too, especially if you keep reptiles or arachnids!
7. One Word: Pop-
7. One Word: Pop-
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ups
When people reach your website, you want to hit them with so many pop-ups that they literally fall out of their chairs. Create pop-ups asking them to subscribe for your newsletter. Create pop-ups about your guest book. Heck, use a pop-up just to ask if they're having a nice day, with a
When people reach your website, you want to hit them with so many pop-ups that they literally fall out of their chairs. Create pop-ups asking them to subscribe for your newsletter. Create pop-ups about your guest book. Heck, use a pop-up just to ask if they're having a nice day, with a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
"yes" or "no" checkbox on it. If they click on "yes," launch another pop-up saying "Good!"
The point here is to have plenty of pop-ups obscuring the real content of your website. Make your pop-ups hard to close too, with "X" buttons that don't work. If you can combine this technique with one of th
The point here is to have plenty of pop-ups obscuring the real content of your website. Make your pop-ups hard to close too, with "X" buttons that don't work. If you can combine this technique with one of th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ose listed above, even better! For instance, you might create some pop-ups with nothing but a headshot photo.
8. Avoid All Forms of Lead Generation
This is a guide on how to drive web traffic away from your site. But once in a while, a few stubborn visitors will actually stick around f
8. Avoid All Forms of Lead Generation
This is a guide on how to drive web traffic away from your site. But once in a while, a few stubborn visitors will actually stick around f
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
or a bit. In these cases, be sure you have NO lead-generation techniques in place whatsoever. The last thing you want is for these people to actually email or call you. So be sure to avoid the use of contact forms, newsletter subscriptions, and other forms of lead capture. While you're at it, strip
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your website of any kind of contact information, or else put it somewhere people would never look, like your "News" page.
* You may republish this article online if you retain the author's byline and the active hyperlinks below. Violators will be fed to the hyenas. Copyright 2007, Brandon Cornett
* You may republish this article online if you retain the author's byline and the active hyperlinks below. Violators will be fed to the hyenas. Copyright 2007, Brandon Cornett
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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