Tags |
|
|
Links |
|
|
Digg It - Mascot Design For Websites
In this article we are going to see some general questions about mascots design for websites: composition, lines weight, file formats, styles and color schemes.
Where are we going to use our mascot?
This is the key question to start designing our character; it’s different to design one to include it
Where are we going to use our mascot?
This is the key question to start designing our character; it’s different to design one to include it
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
in a website as a logo than to do it for a big scale printing.
Usually clients give us an area in the site where we have to make the character fit, so we have to leave some space for the rest of the modeling.
I suggest you to never start designing s character without knowing where is it going to be p
Usually clients give us an area in the site where we have to make the character fit, so we have to leave some space for the rest of the modeling.
I suggest you to never start designing s character without knowing where is it going to be p
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t. If it’s possible, make a screenshot of the website and print it; use it to create the first sketches. Otherwise you may encounter some surprises.
Format, size and resolution
When we design mascots for websites if I can choose I prefer to use bitmaps to vectors; it’s quicker and more comfortable if
Format, size and resolution
When we design mascots for websites if I can choose I prefer to use bitmaps to vectors; it’s quicker and more comfortable if
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
you have a Wacom. Generally I use bitmaps of less than 7000 x 7000px, depending on the computer you have you will be able to allow you to work with higher or lower sizes.
Bitmaps: the size matters. Sometimes, even though we design for websites, the use for printing isn’t discarded, for example merchan
Bitmaps: the size matters. Sometimes, even though we design for websites, the use for printing isn’t discarded, for example merchan
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
dising. That’s why when you will deliver a design of 200 x 200px it’s better to do it in the biggest size possible, and then scale it to the final size for two reasons:
It’s more comfortable because you don’t have to pay much attention to little details. When you reduce the size, imperfections are del
It’s more comfortable because you don’t have to pay much attention to little details. When you reduce the size, imperfections are del
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ted.
You can charge extra money for the high resolution file, or offer it as an extra service.
This is the general rule for choosing the format:
Bitmaps: for presentation in monitor (web or multimedia) or printing up to 60 x 60cm at the maximum quality (300dpi) or 120 x 120cm at medium quality (150d
You can charge extra money for the high resolution file, or offer it as an extra service.
This is the general rule for choosing the format:
Bitmaps: for presentation in monitor (web or multimedia) or printing up to 60 x 60cm at the maximum quality (300dpi) or 120 x 120cm at medium quality (150d
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
i).
Vectors: for maximum quality printing at more than 60 x 60cm. For the resolution, use 72dpi for web or multimedia and 300dpi for maximum quality printing. If you use 150dpi, the print will have medium quality.
Concept
This is the more complex creative phase; we have to get the most information
Vectors: for maximum quality printing at more than 60 x 60cm. For the resolution, use 72dpi for web or multimedia and 300dpi for maximum quality printing. If you use 150dpi, the print will have medium quality.
Concept
This is the more complex creative phase; we have to get the most information
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
we possibly can about the company that hired us. To achieve this, the best thing we can do is to create a briefing or at least ask some questions like:
What does the company do?
Who are their competitors?
What do they want to communicate?
The audience to which is destined?
The
What does the company do?
Who are their competitors?
What do they want to communicate?
The audience to which is destined?
The
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e are no formulas… you just have to study the company and wait for the magic to arise, after that it will be question of technique at the time of shaping the concept. Here you will find some techniques in order to encourage creativity.
Design proportions, character’s pose and silhouette
Proportions a
Design proportions, character’s pose and silhouette
Proportions a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e very important when designing for a website. Imagine that in the header of that website we just have 100px height… If we design a very thin mascot, at that size it will hardly be visible and we’ll loose all the face details. And the face is the main part.
That’s why I almost always use the cartoon s
That’s why I almost always use the cartoon s
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
yle when we design for a website. A character with normal proportions will work for a Marvel cover, but it will hardly work at 100px height, at least in a normal pose… The pose is also very important, it has to adapt to the space they give us.
Lines: weight, color and style
The lines weight is the th
Lines: weight, color and style
The lines weight is the th
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ickness of the lines we use while drawing. We can use many different line weights in one design; the general rule is: use the thicker lines for the general areas; while you enter into details, start diminishing the weight.
Example A: thin line, without any weight differences and colored line. the resu
Example A: thin line, without any weight differences and colored line. the resu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t is much more smooth, because it makes the color interior more important. I suggest doing this when you have to use the character at small scales.
Example B: thicker lineart with weight differences. The result is more impressive. The problem when using this style at small scales is that the line “dro
Example B: thicker lineart with weight differences. The result is more impressive. The problem when using this style at small scales is that the line “dro
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ns” the volume; at more line weight, less color interior, this way you will hardly obtain a good volume.
There’s little too say about the line style, there are as many styles as drawers out there… it can be rounded, sharp, thin, thick, variable, monotone… whatever you choose, try it to be coherent in
There’s little too say about the line style, there are as many styles as drawers out there… it can be rounded, sharp, thin, thick, variable, monotone… whatever you choose, try it to be coherent in
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the whole design.
One thing you should never do is using pencil shading which is so typical in comics, mainly in the oldest ones (at the present time, the shading job is left more and more into the hands of the painter), doing this you will only get to ruin your image when you scale it.
Color: scheme
One thing you should never do is using pencil shading which is so typical in comics, mainly in the oldest ones (at the present time, the shading job is left more and more into the hands of the painter), doing this you will only get to ruin your image when you scale it.
Color: scheme
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and style
Before deciding the color scheme, ask them to show you the backdrop where they are going to use it, also ask if they prefer any color scheme in particular… generally they will tell you to use their corporative colors.
If you are a novice, this color scheme selector can help you; even thoug
Before deciding the color scheme, ask them to show you the backdrop where they are going to use it, also ask if they prefer any color scheme in particular… generally they will tell you to use their corporative colors.
If you are a novice, this color scheme selector can help you; even thoug
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you can always use some images you like and take samples to create your own, customized color library.
The same applies to styles; there are as many of them as artists or public to whom is destined. Think about the sensation that you want to transmit.
Example A: hard brushes, contrast between shades
The same applies to styles; there are as many of them as artists or public to whom is destined. Think about the sensation that you want to transmit.
Example A: hard brushes, contrast between shades
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
and lights, saturated colors give more sensation of aggressiveness… this would be great for a teenager public.
Example B: soft brushes, little contrast between shadows and lights, pastel colors; this gives a warmer sensation… this would be used for a childish public.
If you are an advanced Photoshop
Example B: soft brushes, little contrast between shadows and lights, pastel colors; this gives a warmer sensation… this would be used for a childish public.
If you are an advanced Photoshop
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
user you might already know how to change the color schemes of a finished design, if you don’t, it’s always useful to make a color sketch before the final design, that way if there are any corrections to do (there are always corrections to do), you will save a lot of time.
Final image optimization
Th
Final image optimization
Th
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
re’s a quite simple rule: if they are smooth colors, it’s better to save for web in GIF format, if there are degraded colors the best thing to do would be use JPG format (60% of quality should be enough).
For further details, I recommend you to take a look at the post about website images optimization
For further details, I recommend you to take a look at the post about website images optimization
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/84012/diggit-Mascot-Design-For-Websites.html">Mascot Design For Websites</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/84012/diggit-Mascot-Design-For-Websites.html]Mascot Design For Websites[/url]
Related Articles:
Job Interview Basics: How To Sell Yourself
Grow Your Online Business in Just 3 Simple Steps
The Secret Of Focused Responsive List
Bookmark it:
|