Digg It - Internet and Businesses Online

Whilst studying at Portsmouth University (where I graduated with a degree in Entertainment Technology) and in a freelance capacity since leaving I have dabbled in the world of we

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

b design. I enjoy the feeling of accomplishment when a site is finished, and enjoy integrating different types of media into a whole user experience that is greater than the sum

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of its parts.

In the past I have created a number of sites, one for an upcoming author to help him promote his first published book, another was for an upcoming music production

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

studio, and have had a couple of gardeners to design websites for. In the past when I was asked “how do we get people to find and visit the site” it was a great mystery to me.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

orking web designers that I was using for feedback on my progression in design seemed as baffled as I was when I asked them the same question. Despite being a great designer (who

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

se name I will keep to myself), one of these guys’ responses was “Never promise a client traffic from search engines. You will have to tell them to hire a specialist for that”.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I was intrigued at the time, but didn’t pursue it further. My lecturers at University were more concerned with usability issues and creating a fantastic looking site, and about t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e best information that I was given at the time was “make sure you add the Meta Keywords tag and put all the words you want to be found for in that!”.

After I graduated, I went

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to work for a Managed Search Engine Marketing company called Vertical Leap, and began my career as a Search Engine Marketer. At first all the information that I had to learn baff

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

led me to some degree, but then I eventually realised much of the work required to “optimise” a site is very similar to constructing a site, in terms of what needs to be changed

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n pages.

There aren’t any “magical” tags that SEO utilises to get better rankings for words in search engines like Google. Instead, careful consideration of the content put into

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

various tags, and the text content of the website is what you can change on a page to improve its rankings. It is also important to differentiate pages in the of a docume

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nt, and ensure that page titles and Meta descriptions are different and are specific to each page!

That explains why the first website I ever built with all the text in graphics

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

(using a very funky graffiti font, all style – no substance) and identical Meta data on every page was never picked up by the search engines. SEO people everywhere say it for a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eason, but “content is king!”

If web designers understood the on page factors of SEO they would create websites that without much additional effort should rank well for the text

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

content that appears on said designed sites. Once I understood SEO, the basics truly were simple, and creating a website that has a lot of the basic SEO work done is much easier

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

than fixing it at a later stage.

SEO sometimes gets press as a “dark art”, when in fact most ethical search engine marketers merely tidy up structures of sites, clean up duplic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tion of the head across a site and ensure that this is targeted to the content that appears on a page, and makes sure that the search engine spiders can access all the pages we w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ant them too.

There are areas of Search Engine Optimisation that are more complex, but the mantra to remember for the basics, as for many other things is “Keep It Simple”. Befor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e tackling complex areas that may affect a websites ranking, make sure the basics are in place before messing around with things that could in fact damage a sites ranking further

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/84034/diggit-Web-Designers-and-Search-Engine-Marketers.html">Web Designers and Search Engine Marketers</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/84034/diggit-Web-Designers-and-Search-Engine-Marketers.html]Web Designers and Search Engine Marketers[/url]

A paralegal's business card - a small but impressive approach to good client service and firm advertising. Equip yourself.

This article will teach you how to get ahead of your competition on Google and it may also help for other leading search engines like Yahoo.

These methods will generate traffic for you, they may not be suitable for everyone but I am sure they are methods of traffic generation you have never thought of before

Tags

Links

Digg It - Web Designers and Search Engine Marketers

Related Articles: