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Before being a topic of discussion or matter of attraction among visitors, a site should be able to reach the visitors. The question of attracting or retaining the customers comes later.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Or in other words, I want to say that, today, success of a “well designed website” is not decided by its visual attractiveness but most importantly, friendliness to major sear

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h engines.

Thus, to help you get your well designed website popular among its targeted visitors, here are given few most effective SEO friendly website designing tips where web designers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

need to pay special attention towards web designing process during its early stage.

Keep the content of your web pages keyword rich and of high quality. Visitors rely on search e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gine results and they will prefer the top ten results. So, include the most frequently and targeted keywords in your content so that you could be a favorite of not only search engines but

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your visitors as well.

Left-hand side of the website should be kept without menu. In case, it is not possible then you can place some keyword-rich text at the top or a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ove the left-hand menu for search engines to find it as the first thing to index.

Headlines carry a higher weight and get rated with more importance than the rest of t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e web page by search engines. To make the full advantage of this fact, you should keep your headlines keyword rich but remember, unnecessary keyword stuffing may not be good for the websi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Keep an impressive and keyword rich description and title for every page. However, there should be no more than 30 characters in title and 200 characters in descript

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on. You can win over search engines by fitting into their indexing criteria in the most adequate manner.

Be careful while using graphics. Use graphics that make sense

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith the content placed at your site i.e. keep them relevant and don’t forget to use an alt tag with relevant keywords so that search engines could get hold of them as search engine

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ystem is unable to read graphics. Moreover, it will help your visitors to have an idea about the graphic and relevance before it is loaded.

Avoid using Flash in your w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bsite unless and until it is exceptionally required. You must know that till date, flash is out of reach of search engines and can not be read bots. Moreover, it increases the page loadin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time that will make your visitors to switch on to some other website. If desired, then keep the flash as small as possible, like a flash header.

Try using text links

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o link out important pages of your website rather than images. Images may look attractive but it’s more effective to use text links as they are better read by search engines. <

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ul>

Do not believe in using frames for your website as frames limit the search engines to read and index the pages.

Always use standard HTML to keep your page

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

size optimum. Software like FrontPage and Dreamweaver or a WYSIWYG tends to add unwanted scripting codes that make it difficult for search engine spider to crawl and index the pages.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Don’t use complex tables while making layout for your pages. Keep them as simple as possible to attract the spiders to your pages. A complex navigation bar may hamper

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

search engine spiders from navigating one page to another. Make sure you follow these golden rules of elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

target="_blank">website design and development. No doubt, you are going to achieve a good ranking among search engine results and attract unimaginable traffic to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/84036/diggit-Golden-Rules-To-Be-Followed-While-Web-Designing-To-Make-Your-Website-Search-Engine-Friendly.html">Golden Rules To Be Followed While Web Designing To Make Your Website Search Engine Friendly</a>

BB link (for phorums):
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