Digg It - Internet and Businesses Online

Most businesses already know the importance of having a professional-looking web site that provides visitors with a positive impression of their company. Typically, business web sites of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fer their visitors something of value, which might be anything from simple company information to a completely interactive user experience.

With web technology changing all the time, it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

can be hard for small business owners to keep up with what’s new on the web, and even harder to know what’s really important as opposed to what’s simply “bells and whistles.”

But as the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ew, interactive features of Web 2.0 continue to gain widespread acceptance and implementation, many small businesses find that their existing web sites are quickly becoming outdated and a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re no longer leaving such a good impression on their customers and prospective customers.

So how do you know if your web site is ready for an update? Do you really need a blog, video, RS

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

S feeds, or other interactive elements on your small business web site? How do you know when it’s time to re-design your web site?

The answer of course is different for each business, b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t here are some important factors to consider when thinking about a web site re-design:

1. A well-maintained, updated web site demonstrates a commitment to your business. If you want cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stomers and potential customers to take you seriously, you have to provide them with a web site that is useful, informative, and up-to-date. What message does it send to your customers i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f you allow your site to become outdated, or if you don’t embrace new technology and changing web standards? (And what message does it send to your competitors?)

2. The cost of a web s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

te re-design is often less than the cost of other marketing or advertising initiatives. It also typically reaches more people and lasts a lot longer, too. Of course, your overall marketi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng plan should consist of a variety of marketing activities across multiple channels, but a web re-design often gives you a lot of bang for your buck.

3. Your web site differentiates yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u from your competition, and can even be a deciding factor for customers evaluating your products and services. Studies in consumer behavior have shown that when people are presented wit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

multiple options all at once, they often rely on “mental shortcuts” to help them make buying decisions. The way your web site looks and functions when compared with your competitors wil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l have a great deal of influence on how customers perceive your company, your capability, and your credibility.

4. Decide which new web features are simply “bells and whistles” and whic

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h ones are solid, useful web site improvements. Don’t limit your idea of a “re-design” to include only things like Flash animation, new graphics, or a different color scheme. Instead, co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sider adding useful features such as a blog, an improved navigation system, upgraded content or articles, or even video and podcasts. Anything you can do to provide a better, more interac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tive, and more contemporary web experience for your customers is an excellent investment of marketing dollars.

Most companies find that investing in a web site re-design ultimately impro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ves their bottom line, mostly because of the positive impact it has on customers and prospects alike. Not only do customers end up coming back over and over again, they also tell their fr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ends and colleagues about the great web experience they had at your site, which leads to more web traffic, more prospects, and more sales. A re-designed, up-to-date web site reflects well

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on your company, shows that you are serious about your business, and demonstrates that you care about your customers and are committed to giving them a useful experience on your web site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The research that you do long before you ever open your online portal is critical. Read why.

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