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I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. The opinion that is formed in this instantaneous way is done so subconsciously. This happen

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s automatically, and you might wonder why. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

m their instant opinion without even reading a single word of your costly copy.

You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur visitor's instant opinion. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the sec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ond your page is displayed your subconscious mind goes to work, and the instant opinion begins to form. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

reaction in your site visitors. You may have already worked out that the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

T

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' The feelings evoked by colors are automatic, and there's n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o way we can avoid them. As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. They invest this money as they know how the psych

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ology of color works. The right colors can be the critical factor in the success of big company products. What webmasters have to realize, and this can be very important, is that the same color psychology appli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s to our web pages.

The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. If you're selling a product from your web

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

page, it wouldn't matter how smart your sales messages are, it's possible that they won't be read anyway. The good news, however, is that you can use colors to engender a really positive reaction. This color ps

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ychology is nothing new. This has been with us for generations. It doesn't make any difference whether you know about color power, your subconscious mind is affected.

For example, a particular color scheme co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ld convey a good feeling in each of us. However, a different color scheme might convey not so good feelings. In essence, you might send a sense trust, warmth and belonging. Conversely, the feeling sent may be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

one of distrust, coolness and rejection. The following list gives an idea of the emotions associated with their respective colors:

RED
Excitement, sense of power, energy, strength, love, leadership, dang

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er etc

ORANGE
Comfort, steadfastness, courage, confidence, friendliness, cheerfulness, playfulness etc

YELLOW
Cheerfulness, caution, brightness, intelligence, curiosity, playfulness etc

GREEN

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

armony, money, health, healing, food, nature, life etc

BLUE
Stability, tranquility, peace, harmony, love, acceptance, trustworthiness etc

PURPLE
Ambition, royalty, nobility, wisdom, dignity, indepen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dence etc

BROWN
Reliability, earthiness, nature, tribal, comfort, durability etc

BLACK
Style, dramatic, power, sophistication, formality, elegance, wealth etc

WHITE
Cleanliness, purity, innoce

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nce, fresh, easy, simplicity etc

In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. What happens is that the subconscious mind of your visitor will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

attempt to reconcile the colors with the message. If it can't, it will lose interest. Which means, your visitor will be lost. You should spend time in determining what are the right colors for your web pages. T

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ry and make sure your colors and message are in harmony. If you can achieve this, you will produce better results from your website. Be aware, your color scheme can cause your website to make a profit or a loss

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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