Digg It - Internet and Businesses Online

The following are general guidelines to consider when having your website designed. These guidelines are based on research and studies which have guided Heritage Web Solutions in designing and producing successful websi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tes.

Relevance – All of the content and images should be absolutely relevant and focused to the task at hand.

Clarity – Content must be organiz

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed so it’s very easy for the visitor to figure out what to look at, in what order, and how to take the conversion step when they are ready.

Visibility – Make sure the critical elements i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n your creative are visible to almost all visitors above the fold without scrolling down by keeping them inside the upper 300 pixels of the page. Why? It’s the only way you’ll be sure that 98% of visitors can see

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd act on critical elements. Remember that the first screenful of visible content a visitor sees is what they make their first bail-or-not-to-bail conversion decisions based on. This happens in the first

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

few seconds. Your initial screen shot must convince them not to bail.

Font Style and Size – Never use a font style and size that is hard to read. Never use a font size small

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er than 10 point. If you are targeting older adults or young children, use a much larger font size for easier reading. Use web-safe font styles that most computers will have.

Left vs. Centered<

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u> – Avoid centering text, with the exception of one-liner headlines. All text should be flush left. It is harder to read a series of centered text vs. flush left text.

Color

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

– Using the right color scheme is important to the mode and image you are trying to portray. Avoid using white text on a colored background, as it is difficult to read. The best practice is to use a white back

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ground or slightly gray for the majority of your text, including your headline and registration form. Select multiple colors that complement each other and not look out of place. Also avoid using dark or brightly c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lored backgrounds because they are too hard to read against. Blue is a favorite color of 80% of men and 50% of women. Red is a good attention-getter.

Above the Fold – Put eno

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ugh content above the fold so visitors can make a bail/no-bail decision without scrolling down or visiting more pages. Make sure that your conversion activities, like "add to cart" button, registration forms, etc., are a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bove the fold.

Columns – Fewer columns generally outperform more, with one single main column often being the best design.

Amount of Page Content and Image

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s – Be careful to not make your pages, especially the home page, too busy. It will make it difficult for your visitor to find what they are looking for.

Testimonial Photo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

– Bad photos of real people work better than clip art, especially for testimonials. A slightly imperfect photo feels much more real and believable than a glossy studio shot.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g>Phone Numbers – Use of phone numbers, and especially toll free numbers, adds to your traffic conversions in several ways. First, some consumers would rather just call than fill out a for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

m. These calls will typically be higher converting than forms. And second, consumers will trust a website more if it has a phone number prominently placed. Put the phone number on every page and in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an area easy for the visitor to find.

Error Free – Make sure that your web pages are error free. Nothing turns a visitor off more than a broken page or a form error. Wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h a click of the mouse they’ll be gone. So test every aspect of your web page functionality before opening the door for business. Ask your client to test it as well.

Flash
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
strong> – Be careful to not-over use Flash. Too much Flash can be too distracting from the main objective of the site. The Flash needs to have purpose and conform to the overall theme of the website.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Digg It - General Web Design Guidelines

Related Articles: