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  • Digg It - Is Your Website QUADTIC?

    When starting to build a website for the first time, or looking to improve on an existing website, its hard to know where to start. Follow the 7 simple tips below and you wi
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ll have the solid foundations on which to build a successful website.

    Quick Research shows that if your website does not load quickly you will lose visitors. Think
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    arefully before adding animation, and other graphics with big file sizes as these slow down your download. Make sure all images and graphics are optimised for fast download
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    nd are of the correct type (gif, jpeg, png. etc.) More business is lost because of poorly formatted home pages, don't let it be you.

    Usable The design and layout o
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    the site should aid navigation not hinder it. Information should be laid out from a users point of view, not your own. Think if I was a customer, what would I want to know,
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    and in what order. Put the most important thing in the customers mind first in the navigation etc. Decide on what the home page is and how it is to be used. Is it a large a
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    vert for your main product? Is it a portal in to the rest of the site, with snippets of information that draws the visitor into the site?

    Accessible Your website sh
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ould be build to accessibility standards. It not only helps the impaired, but also search engines. The Disability Discrimination Act covers websites, and so therefore any re
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    esign and development of your website needs to adhere to the act. Makes it easy for search engines. Search engines do not have eyes; they can't 'see' pictures and graphics.
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    A search engine sees the source code. Designing websites that are accessible are good for search engines.

    Discoverable Your website should be designed and built so
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t is easy to find by prospective customers. Implementing the above step (accessibility) will help with this, but there are other things to consider. Is the domain name rele
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ant and easy to remember? Does it contain keywords such as your company name or what you do i.e. B&Q's website is www.diy.com. Is it registered with search engines? Is it li
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ted in directories? Also your web pages should be optimised for keywords or phrases that are relevant and that visitor would search for.

    Trust It's important you b
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ild trust into your website. This is often the first impression a potential customer gets of your company. Once they are happy that you sell the product or service they requ
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ire, they need to know whether they can trust you to deliver. Include pictures of staff at work, or the building. Include your business address and contact details. Put up
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    estimonials from satisfied customers. These all help build trust.

    Informative The information on the website should be relevant and well presented. Think about what
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    you want from your website, an enquiry, an order perhaps? Then give the visitor the information they need to make this happen. If it's an enquiry don't tell them everything
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    Give them enough to want to ring or email you.

    Consistent The look and feel of the website should be consistent throughout. This makes it easier for visitors to ge
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    around and find information without getting lost. Just imagine going on a journey and every road had different signage. Navigating on journeys is easier, because we know wh
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    t road signs look like and how they work. The same applies to your website. Don't move buttons around the screen, and don't change colours and fonts, because it 'looks nice'


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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