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    If you have ever had an involvement with a website design company, you may well have experienced a great deal of mis-communication, mis-interpretation and missed deadlines.

    What seems like the simplest of notions, turns into a 6 month headache.

    As an integral part of a web design agency, i would like to offer up so
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    me suggestions as to why this can happen.

    Let me firstly give you the web agencies argument, then i will reveal how this whole sorry process can be avoided and save you hundreds if not thousands of pounds at the same time.

    An agency works to a spec document, usually prepared by the client or as a joint effort. A pa
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    er sitemap is created so we can see the site hierarchy and what links to where.

    When this phase is complete, our web designers will begin to create a graphical interface to display your content in the best possible way.

    This is where the first MAJOR problem occurs.


    As professional web designers, we will procee
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    d to create a website that delivers your business or personal goals, this has a direct impact on site design and layout.

    Let me give you an example:


    If we are tasked with creating an ecommerce site for selling a product, we will create a homepage where the visitor is guided into the sales process, every click t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ey make takes them further down the path to the sale, after all, an ecommerce website should sell right?

    Not according to some clients no, far better in their eyes, to have a beautifully sculpted landing page showcasing the latest and greatest web 2.0 or flash movie intro, culminating in the inevitable 'click here t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    enter' button, centred on the page.

    To hell with search engine optimisation, they want their site to look the best!

    This is always a bad start to a client / designer relationship and sets alarm bells ringing at web design hq with distant cries of 'Oh no. we've got another one..' emanating from the design office.

    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    Sure, if you're a big brand looking to release and market a new product then knock yourself out, but for Joe Bloggs paperclip sales? I think not.

    This brings me to my second point - logo's.


    Do you really think that your company is SO important to the end user that they MUST be subjected to the monstrously overs
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    zed logo you are forcing the design team to integrate. What's more, after we submit the site to you for initial sign off - 99% percent of the time we are sat waiting for the 'can you just make the logo a bit bigger' phone call.

    Your site should be about the product or service, it's not about your logo, keep this in
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ind next time you think half a page is 'reasonable' logo space.

    It's amazing how many clients play at 'designer' once the ball starts rolling.

    So after wasting days or weeks on design tweaks that detract from your business goals, we finally submit and give you what you want, a site based on 'this great site i saw o
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    n xyz.com', a site i should mention that is already old fashioned and already out of date. We work for the future, not the past.

    Just to point out that i'm not ranting here, this is cold hard fact, drawn from actual daily experiences.

    The next stage can be even more disastrous, the integrating of content.

    Now we a
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e getting to the nuts and bolts of the project, the promise of content and imagery suddenly seems like a distant dream. We hear week upon week that the content is nearly finished, but it isn't, it isn't even started.

    Many clients are under the illusion that writing content is easy, until they begin the task. Nobody
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ikes writing content. Every word or paragraph is important and can be the difference between delivering the right or wrong message to your audience.

    It's not unusual for a web design agency to wait 6 months for content to materialise, it's even less unusual for us to be asked to write the content. Why not just ask u
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    s to do this in the first place?

    All the procrastrination is costing money.


    For those that do bite the bullet and write the content themselves, they become lost in the Sitemap, many convince themselves that the sitemap is actually incorrect and that a new one should be generated?

    This has massive implications,
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    the web site design could well have to be broken down and re-started in order to accommodate the 'small changes' to the structure.

    It's not unusual to re-start a project several times, as the real aims of a website finally dawn on the client. By this time, the ever humble web agency is so brow beaten, that they simp
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    y agree, in the hope that the project will at some stage be put to bed.

    I can fully empathise with the client, i realise that intervention isn't intentionally done to upset the applecart, it's just a lack if education and i don't mean that in an offensive way.

    To really drive this point home, imagine that you are a
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    roofing contractor, highly specialised and having gone through years of professional training. You are half way through fitting my new fandangled roof when i casually pop outside and tell you that i think it will look better if you put it on upside down.

    Now here's the good part.


    There is a new breed of web de
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ign agency surfacing. One where the client is rewarded for allowing the agency to perform their task without interruptions. The client is asked to create a list of page titles and create content for those pages in advance. The also collect and imagery they wish to use. Design wise they provide a suggested colour sch
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    me and a list of website they find inspiring (for design cues). Lastly they provide a list of keywords that will shape the tone of the site i.e fun, modern, contemporary, corporate.

    All this material is submitted to the agency and that is the last input the client has. The agency can then use the submitted material
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    to create a fully functional website within a very short timeframe.

    The client has to trust that both his submitted information is correct and that the agency will do a professional job. The clients reward for this is a huge cost saving, sometimes thousands of pounds on a single project.

    The agency is allowed to
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    rovide a professional service with a lightning fast turnaround time. Now in the real world, there will always be clients out there who want to control the web design process, but for those who recognise that the job should be left to the experts, the rewards are multiple. It certainly pays to be prepared doesn't it


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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