Tags |
|
|
Links |
|
|
Digg It - Can Website Statistics Really Improve Site Usability?
Site usability. It sounds a complex term that is thrown around by high-paid web design experts – but the reality of it is quite simple: Is the user of a website able to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
do or find what they set out to accomplish on your website?
If they came to buy something, did they find it and successfully purchase it? If the user was doing research,
If they came to buy something, did they find it and successfully purchase it? If the user was doing research,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
did he find the information he was looking for? Or if he was trying to create something using tools on your site, was he able to complete the task without getting stuck s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
omewhere along the way?
It’s just that simple. Does your site make your users successful at what they’re trying to do? If you’re users aren’t accomplishing their goals,
It’s just that simple. Does your site make your users successful at what they’re trying to do? If you’re users aren’t accomplishing their goals,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
then perhaps you should take a look at your website statistics to help better understand your website’s usability.
Web statistics are excellent for understanding exactly
Web statistics are excellent for understanding exactly
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
why your users aren’t being successful. It can point out problem spots like confusing pages, broken links, or hard-to-find problems like pictures and links that are being
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
over-emphasized and distracting your users from the elements of your site that will make them successful.
What statistics are going to tell you where your problem spots l
What statistics are going to tell you where your problem spots l
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ie? This is going to be unique to each site, but there are a few good places to look:
1) Exit pages – where are people leaving your site from? If one page is being left
1) Exit pages – where are people leaving your site from? If one page is being left
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
more than others, it should probably be examined
2) Most popular/least popular pages – Are these what you expected to see?
3) Referrers – Are the search engines sending
2) Most popular/least popular pages – Are these what you expected to see?
3) Referrers – Are the search engines sending
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
you traffic, and if so, was it for the keywords that you expected?
These are just a few examples of how statistics can be used to determine if your site’s users are getti
These are just a few examples of how statistics can be used to determine if your site’s users are getti
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g what they want or need from your site.
Once you have a good idea of where the problems lie, is to set a course of action to make changes to your site. Before you going
Once you have a good idea of where the problems lie, is to set a course of action to make changes to your site. Before you going
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
making large changes to the site, you’ll want to set a plan so that you can measurably compare what is happening when you make your changes and learn what works (and doesn
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
’t work) for next time.
Here are some tips to help understand the impact of your changes.
1) Have a baseline. Understand the behavior of your users before you start cha
Here are some tips to help understand the impact of your changes.
1) Have a baseline. Understand the behavior of your users before you start cha
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ging anything. Without a baseline, you have no basis of comparison for your changes.
2) Change one thing at a time. Understandably, this makes the process of improving
2) Change one thing at a time. Understandably, this makes the process of improving
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your site slower, but understanding the impact of a single change is important. If you change too many elements at one time, you’ll never know if people’s behavior chang
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
d, for example, because of the new picture instead of the new color and text on the “Click here” button.
3) If possible, test options against each other. Often called sp
3) If possible, test options against each other. Often called sp
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lit testing, this pits one option against another, to determine how they perform with similar amounts of traffic. All things being equal, your analytics should show you w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ich page/image/button, or whatever else you’re testing performs better.
In the end, a web statistics package plays a very important role in determining where efficiencies
In the end, a web statistics package plays a very important role in determining where efficiencies
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
can be made in a website design, and very often, quite simple changes can be made to drastically enhance the performance of a site. Be sure that the next time you’re rea
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ing your website statistics, you’re not just reading them for the numbers. Read them with a critical eye towards your website and let them tell you how to improve upon it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/84073/diggit-Can-Website-Statistics-Really-Improve-Site-Usability.html">Can Website Statistics Really Improve Site Usability?</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/84073/diggit-Can-Website-Statistics-Really-Improve-Site-Usability.html]Can Website Statistics Really Improve Site Usability?[/url]
Related Articles:
How To Track Your Advertising Like A Hawk
Search Engine Optimization for Blogs
Bookmark it:
|